A gleaming symbol of limitless resilience and an enduring name in motorcycling and automotive history, the Royal Enfield Bullet 350 continues its legendary legacy in a new avatar as Royal Enfield, the global leader in the mid-size (250cc-750cc) motorcycle segment, today announced the launch of the New Bullet 350 – Special Edition in Malaysia. Introduced on Royal Enfield’s proven, super-refined and smooth J-series engine platform, this iconic motorcycle, with over nine decades of heritage, proudly continues to be a fusion of resilient aesthetics and craftsmanship, a symbol of the vibrant culture it has catalysed over the last nine decades, and the community and characters it represents. Additionally, in response to the strong demand following the successful launch of the Royal Enfield Super Meteor 650 in September 2024. Royal Enfield is excited to reveal two new distinct colourways in Malaysia. The Royal Enfield Bullet 350 product launch and Royal Enfield Super Meteor 650 colour revealing will be exclusively hosted at the new Royal Enfield Petaling Jaya Showroom at Pacific Tower, Petaling Jaya.
Over its remarkable lifespan Bullets have undertaken almost every task imaginable being a trusted companion on every kind of trip, from weekend getaways to round-the-world adventures, employed as a dependable everyday motorcycle and hardy workhorse, being used as a versatile platform for customisation, going into battle and being a loyal partner to more than a million passionate riders around the globe.
For loyal enthusiasts, Bullet Meri Jaan (‘Bullet Is My Life / Soul’) is not just a grainy video and catchy song, but embodies a powerful symbolism that represents authenticity, stoicism, dependability and individuality. And now this most practical, dependable motorcycle takes its unique heritage, majestic stance, all metal build, torquey engine and its signature thump, into an exciting new epoch.
Mr. Rewi Hamid Bugo, Chairman of Didi Group, expressed his excitement, stating, “I am thrilled to introduce the New Royal Enfield Bullet 350 – Special Edition to our discerning customers. The Malaysian riders have resonated very well with leisure motorcycling, and we have built a loyal community of riders. As a result, we become the leading mid-size motorcycle brand in Malaysia. We are confident that akin to other parts of the world, here as well we will have countless Bullet stories of people, groups and moments to which the Bullet will bring enjoyment and meaning to their lives on a ride journey.” Additionally, he announced, “We take this opportunity to reveal two new distinct colorways of Super Meteor 650 – Interstellar Grey and Astral Green at our new Royal Enfield Petaling Jaya showroom at Pacific Tower, Petaling Jaya.”
Commenting on the launch of the Bullet 350 in Malaysia, Anuj Dua, Business Head of Asia Pacific markets, Royal Enfield said, “Royal Enfield has a long-standing history of providing modern motorcycles inspired by its legendary past. Bullet 350 is a perfect testament to this, it truly has been a perfect companion for riders of all generations. Pinstriped and handcrafted by three generations of artisans, the Bullet has retained its regal appeal without surrendering to fads and whims. The uncluttered simplicity of its form is a sharp contrast to its sturdy dependability, its mettle and character. Today, as the Bullet rides ahead in a new avatar, we are truly honoured to be able to play a key role in taking its legacy forward.”
The New Bullet 350 – Special Edition is powered by the modern, globally acclaimed 349cc air-oil cooled single cylinder engine that also powers the Meteor, Classic and Hunter. Fuel-injected, it produces 20.2 bhp at 6100 rpm and 27 Nm of torque at 4000 rpm resulting in strong, low-end grunt, super smooth linear power delivery and a ride that’s both refined and invigorating. With a primary balancer shaft to cut down vibrations, it feels responsive and refined while its gear shifting is crisp and smooth thanks to an optimised 5-speed gearbox, ensuring a superlative ride experience.
The chassis is designed for improved handling and manoeuvrability. Firmer than on previous Bullets, it encourages confidence at higher cornering speeds and feels planted and stable on straight roads. This is enhanced by large diameter 41mm front forks and wider section tyres, a 100/90 -19 at the front and 120/80 -18 at the rear as compared to past Bullet versions. A 300mm disc brake is fitted at the front and the rear wears 270mm disc or drum brake options. Comfort is ensured by a new take on the single bench seat which, along with redesigned mudguards, contributes to the subtly evolved styling, a marked improvement in the proportion, stance and aesthetic balance of the motorcycle.
Built with a distinctive 13-litre, teardrop tank and the traditional Royal Enfield casquette that houses a new headlamp along with the signature ‘tiger eyes’ – pilot lights – an enduring feature on Royal Enfield motorcycles since 1954. More contemporary touches include the new digi-analog instrument cluster that houses an LCD information panel and a USB charging point mounted below the handlebar that is standard across variants. The rider’s controls have received special focus to ensure that the design, fit and finish are top class with beautifully styled rotary switch cubes that combine ease of use with eye-catching retro appeal.
The all-new Bullet 350 – Special Edition will be supported by an ecosystem of 37 Genuine Motorcycle Accessories, including nine designed and developed specifically for the Bullet. These include comfortable touring and low-rise seats and touring handlebars. There is also a selection of quality riding gear, including helmets and apparel with detailing that echo the Bullet’s legendary pinstriping.
The New Bullet 350 – Special Edition is released in two distinct editions and three colourways, all handcrafted with a premium finish that will delight. The Bullet Standard in Black or Maroon are fitted with dual channel ABS and rear discs, and are finished with elegant hand-pinstriped body-coloured tanks and components as well as chrome and gold badges. The Bullet Black Gold is finished with a striking combination of matt and gloss black tank, copper and gold 3D badge, copper pinstriping and on-trend, blacked-out engine and components, and comes with dual channel ABS and rear disc brakes. The Bullet Standard will be available at RM 23,500 and Bullet Gold will be available at RM 23,900.
Furthermore, Royal Enfield is excited to unveil the two new distinct colorways of the Super Meteor 650 – Interstellar Grey and Astral Green – in response to market demand and to further enrich Malaysia’s cruiser journey. The Super Meteor 650 will be available starting from RM 37,900/- in its new distinct colourways.
There is no other motorcycle like the Bullet. True to its heritage yet updated and made relevant for each new generation of rider, the Bullet is the custodian of Royal Enfield’s ‘pure motorcycling’ DNA. Royal Enfield believes that now is the time for the world to see the Bullet with new eyes; to once more fall in love with this authentic, gleaming symbol of understated style and timeless resilience.
