Ever dreamt of turning your passion for music into a career? Look no further than GRAMMY GO™, a new online initiative from the Recording Academy® partnered with Coursera to offer music learning programs to aspiring artists around the world. GRAMMY GO’s first Specialization, Building Your Audience for Music Professionals is available starting April 2024. Moreover, GRAMMY GO will expand their catalog with a new Music Production Specialization, currently available for pre-enrollment.
Designed to ignite the synergy of creator-to-creator learning to grow a vibrant, diverse, and global music community, this partnership aims to prepare learners to embark on an electrifying journey into the world of music. GRAMMY GO makes the wisdom and experience of GRAMMY® winners and nominees, Recording Academy members, and industry pros accessible in practical, up-to-the moment courses and content designed for creatives and industry professionals looking to build a future in music.
GRAMMY GO content on Coursera features real-world advice from leading artists and producers. In Building Your Audience for Music Professionals, GRAMMY nominees and winners Jimmy Jam, Janelle Monáe, and Victoria Monét share advice on how to develop a strong brand presence and cultivate a devoted audience. Through case studies and hands-on activities, you will understand how to craft a unique brand identity, connect with listeners, and effectively market yourselves to stand out.
In the forthcoming Music Production Specialization, acclaimed musicians, vocalists, songwriters, producers, and audio engineers, including Harvey Mason jr., Stevie Mackey, Judith Sherman, Cirkut, and Hit-Boy, share insights from collaborating with musical legends like Elton John, JAY-Z, Jennifer Lopez, and Britney Spears. They’ll teach you how to compose and produce chart-topping music, from covering the fundamentals of sound theory to perfecting vocals and refining tracks in hands-on projects.
“Whether it be through a GRAMMY Museum® program, GRAMMY Camp® or GRAMMY U®, the GRAMMY organization is committed to helping music creators flourish, and the Recording Academy is proud to introduce our newest learning platform GRAMMY GO in partnership with Coursera,” said Panos A. Panay, President of the Recording Academy. “A creator’s growth path is ongoing, and these courses have been crafted to provide learners with the essential tools to grow in their professional and creative journeys.”
Enrol in both courses today and hit play on your musical dreams – it’s time to turn up the volume on your path to success!
