The Year of the Dragon is celebrated for its strength, power, and success. Ancient tradition encourages to tap into the dragon’s energy in welcoming positive opportunities and transformation.
To celebrate Chinese New Year, MyTOWN Shopping Centre (MyTOWNKL) joins the festivity by embracing traditional values with contemporary aspirations, marked by Wisdom and Wealth.
“The concept of wisdom holds a special place, it signifies the importance of knowledge, experience, and the continuous pursuit of personal and collective enlightenment. In tandem with wisdom, the celebration also embraces the theme of wealth, which symbolises prosperity and good fortune,” said En Mohd Azhan Che Mat, General Manager of MyTOWN Shopping Centre.
Capturing the vibrant spirit of the Chinese New Year, an unconventional music video has been composed, weaving in the often-overlooked taboos associated with this festive season. Infused with an upbeat vibes and cleverly written lyrics, You Dunno Meh adds a modern twist to ancient customs. This unique composition revolves around unity, diversity, and the shared joy of celebrating Chinese New Year in harmony despite the cultural differences. It enriches the celebration and builds a stronger, more connected community.
The bustling marketplace contributes to the festive atmosphere, offering a variety of goods, crafts, and traditional food. Shoppers are invited to participate and share celebration with loved ones in making this season truly joyous.
Wisdom in Tradition
Immerse in the essence of Chinese wisdom by exploring traditional practices and customs, from sophisticated decoration adorned with traditional Chinese red lantern and paper cutting; vibrant dragon and lion dance performance; and inspiring workshop – each holds symbolic meaning and is believed to bring good luck and fortune.
Prosperity and Abundance
Dive into the richness of Dragon year and unlock the exclusive redemption, each piece is carefully crafted to bring prosperous and positive energy. From culturally inspired decorations to festive attire, MyTOWNKL App members can redeem this Chinese New Year collection with a minimum of 88 accumulated loyalty points to infuse their celebrations with charm and prosperity.
In collaboration with Plain Paper Lab, unique Polly merchandise is specially designed and produced. From Dragon inspired Pandora Box to Fortune Windmill, each symbolises good luck and success. Festive fortune packets are available in five distinctive collections, the adaption of Dragon or Koi in the design element symbolise prosperity while the use of gold or soft hues symbolise celebration and festivity – perfect for collectors. Indulging in the sweetness of Mandarin Oranges and the exquisite taste of Fortune Cookies during festive moments, I promise you a symphony of taste to elevate your festive moments further.
Prosperity Drinks
Two delightful juices combining vibrant flavors and ingredients to symbolise luck, abundance, and good fortune are created to add a touch of festivity to the celebration. These special prosperity drinks are exclusively available at Urban Juice outlet in MyTOWNKL.
Moving into the Lunar New Year, we have more than 20 new tenants’ line up to open their outlet at MyTOWNKL for the next 3 months. We have provided new services to cater to the needs of our community and continue to enhance our facilities to cater to the customer demand. In addition, MyTOWNKL has commissioned its old project office to be transformed into an international educational centre wholly operated by Ideas Academy, a IGCSE certified private primary and secondary school. Ideas Academy at MyTOWNKL is targeted to open in April 2024.
“This joyous occasion is an opportunity for us to partake in the festivity, learn from the wisdom of the past, and strive for greater success in the coming year,” he added.
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