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HP Malaysia unveils Future Ready Vision: Transforming Work and Play with New Innovative Portfolio

HP Malaysia announces its “Future Ready” strategy for 2023, which focuses on revolutionising work and play with an emphasis on innovation and sustainability. During the event, HP unveiled a range of new products as part of its Future Ready portfolio, empowering individuals and businesses to reach their full potential in the evolving hybrid landscape.

The HP OMEN 16 and Victus by HP 16 gaming laptops revolutionise the possibilities for both work and play and seamlessly integrate with HyperX gaming accessories to enhance overall user gaming experience. HP also introduced the HP ZBook Firefly G10 and HP ZBook Power G10 to empower Malaysia’s hybrid workforce, together with the HP Smart Tank 520/580, HP LaserJet Managed E800/700 series andHP Color LaserJet Enterprise 5000/6000 and X500/X600 series for smart and cost-efficient business printing.

HP Future Ready’s vision and actions revolve around its customers, which are central to everything HP does. The three key pillars of its Future Ready strategy are:

  • Future Ready Portfolio – creating a more growth-oriented portfolio by tailoring its offerings to the new ways people live, work and play.
  • Future Ready Operations – driving operational excellence across every aspect of its business.
  • Future Ready People – empowering its people, driving its purpose-driven culture​.

“Today, people everywhere seek devices that can adapt to their varied use cases in our current hybrid world. At HP, we are continuously expanding our world-class portfolio of devices designed to deliver powerful collaboration, productivity and the best experiences for users, whether they are working, gaming, or connecting with their friends and communities,” said Alex Tan, Managing Director of HP Malaysia. “The Future Ready portfolio we are launching today will empower Malaysians to fully embrace the new ways of work and play – anytime, anywhere.”

Hybrid Work

Hybrid work is not just working remotely – it’s about delivering an experience that works seamlessly for those in the room and those joining remotely. With only 22 percent of workers describing themselves as ‘thriving’ in hybrid work, companies are figuring out how to make hybrid work. According to HP’s Future of Work study, 80 percent of workers want to be in the office some of the time, but many companies continue to struggle to get workers back in the office. HP’s newest range of hybrid-ready devices are positioned to further bolster Malaysia’s hybrid work environment with:

  1. HP ZBook Firefly G10, with pro-level performance, is made to move. It has multi-ports for peak multitasking. It comes with HP Presence collaboration solutions, up to 13 hours of battery life that allows users to stay productive with pro-level components, an AI-enhancing webcam, and a stunning display. (ZBook Firefly G10 is available from RM5,734.)
  2. HP ZBook Power G10 helps increase productivity and multitasking, delivering enhanced collaboration with HP Presence and coming with local NVMe storage and NVIDIA® RTXTM Ada Generation Laptop graphics, auto-framing 5MP camera, Wi-Fi6, and a long-lasting battery. (ZBook Power G10 is available from RM8,078.)
  3. HP ProBook 400 Series G10 customisable notebook is designed for hybrid work and collaboration, with a 5MP IR camera, HP Context Aware software, up to 32GB LPDDR5 memory, and enterprise-ready security and manageability. (HP ProBook 400 series is available from RM3,849.)
HP ZBook Firefly G10HP ZBook Power G10HP ProBook 440 G10


HP has developed new gaming products that cater to a wide range of players, from beginners to professional esports enthusiasts, with the new HP OMEN and Victus by HP gaming laptops, specifically designed for on-the-go gaming. These laptops seamlessly integrate with the latest HyperX gaming peripherals, allowing players to fully immerse themselves in the gaming experience. The latest product innovations for play from HP are:

  1. HP OMEN Transend 16, HP’s slimmest and lightest gaming laptop yet, with AI-powered technologies that offer peak efficiency and superior OMEN Tempest Cooling to take your game to the next level, available with up to a16:10 240Hz mini-LED screen, 13th Generation Intel® Core™ i7 or AMD Ryzen™ 9. (HP OMEN Transcend 16 will be available in August for RM10,999.)
  2. HP OMEN 16, gaming laptop with AI-powered technologies that offer peak efficiency and superior OMEN Tempest Cooling to take gaming to the next level. It comes equipped with up to 13th Gen Intel® Core™ i9 processor or AMD Ryzen™ 9 7000 Series processor and NVIDIA® GeForce RTX™ 4070 graphics. (HP OMEN 16 is available from RM6,899.)
  3. Victus by HP 16 gaming laptop offers unparalleled performance and, for the first time, uses OMEN’s revolutionary Tempest Cooling technology for an uninterrupted gaming experience. It also offers up to a 144Hz FHD Display and an all-purpose gaming keyboard. It comes equipped with up to 13th Gen Intel® Core™ i7 processor or AMD Ryzen™ 7 7000 Series processor and NVIDIA® GeForce RTX™ 4070 graphics. (Victus by HP 16 is available from RM4,149.)
HP OMEN 16Victus by HP 16HP OMEN Transcend 16


HP has also unveiled its latest line of intelligent printing solutions to cater to home- and office-based hybrid workers, providing a more productive and secure way to work while bringing simplicity and environmental consciousness to users’ workflows.

Home Printing

  1. HP Smart Tank 520/580 is designed to increase cost efficiency and productivity for micro, small and medium businesses, as well as home users’ everyday printing needs.  It delivers an enhanced user experience with an intuitive and seamless setup, smart features, and better connectivity – including self-healing Wi-Fi® and mobility with Smart App, allowing users to scan and print from anywhere seamlessly. (HP Smart Tank 520/580 is available from RM419.)
HP Smart Tank 580HP LaserJet Manage MFP E786HP Color LaserJet Enterprise X654

Office Printing

  1. HP LaserJet Managed MFP E800/700 series comes with the next-generation Flow technology that features auto-sensing, on-screen digital editing, and scanning/sending to multiple destinations. The series is designed to protect users from malicious code and maintain data integrity with tamper-resistant chips and firmware. (HP LaserJet Managed MFP E800/700 is available now.)
  2. HP Color LaserJet Enterprise 5000, 6000, X600, and X500 series are designed to deliver advanced capabilities that help transform workflows for enhanced productivity and document management that scale with businesses; built for the reimagined office, it delivers productivity and efficiency of an A3 copier at the cost of an A4 printer. These redesigned printers are here to support today’s business demands and those yet to come. (HP Color LaserJet Enterprise 5000/6000 and X500/X600 will be available in August)

As part of its mission to empower customers with a better printing experience, the new HP TerraJet toner technology delivers both the most sustainable and the highest performance office printing HP has ever achieved. TerraJet is an advanced toner technology requiring 27 percent less energy when printing, up to 78 percent reduction in plastic, all while delivering sharper detail with up to 20 percent more printable colors. HP TerraJet cartridges have a lower carbon footprint than their predecessor products and are included in new printing solutions from small business through large enterprise.

HP is continuously working toward its goal of becoming the most sustainable and just tech company by 2030 as it engineers its most sustainable portfolio of products and solutions yet. HP is dedicated to its goal and is innovating through sustainable product design, with 85% or more of Original HP ink cartridges and 100% of Original HP toner cartridges contain post-consumer recycled content, as well as the HP OMEN 16 including ocean-bound plastic in the speaker enclosure and the HP Victus 16 gaming laptop containing post-consumer recycled plastics.

World’s Most Secure Portfolio

All HP commercial PCs and Office printers come equipped with HP Wolf Security, as hybrid work becomes more essential than ever. HP Wolf Security brings threat containment with CPU-enforced malware prevention which stops phishing and ransomware attacks while reducing overall alert volume. It enables IT departments to locate, lock, and wipe a lost or stolen PC while HP Protect and Trace protects data, reduces operational burden, and eliminates breach notifications. Through continuous monitoring of devices for anomalous behavior and self-healing, it allows ultimate device resiliency.

The newest lineup of HP OMEN and Victus by HP PCs, and the HP Smart Tank are available at any authorised reseller partners online store on Lazada and Shopee or at hp.com.  The latest HP ZBook Firefly G10, HP ZBook Power G10, HP ProBook 400 series PCs, HP LaserJet Managed E800/700 and HP Color LaserJet Enterprise 5000/6000, X500/X600 printers are available from select retail partners.

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