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L’Oréal reaffirms its Commitment to Create the Beauty That Moves The World in Malaysia

L’Oréal Malaysia hosted its first-ever corporate showcase as the Company brings to life its commitment to Create the Beauty that Moves the World.

A leader in the beauty industry, L’Oréal believes in and advocate for beauty to be inclusive, diverse, empowering, and responsible – and it does so by bringing positive changes to individuals, communities, and the environment through company-wide and brand initiatives.

Tomas Hruska, Managing Director of L’Oréal Malaysia, said, “Our purpose is to create the beauty that moves the world because beauty is both an essential human need and an inclusive force. Through diversity & inclusion, women empowerment, responsibility and innovation, we create beauty which is dynamic and beneficial to all. We have been doing so for over 20 years in Malaysia, and we remain as committed to effect more meaningful changes moving forward.”

On L’Oréal for the Future: This is the Group’s sustainability ambitions for 2030. In the context of growing environmental and social challenges, L’Oréal is accelerating its transformation towards a model respecting planetary boundaries and reinforcing its commitments to both sustainability and inclusion. More information: here.

On Brand Commitments: All L’Oréal’s brands aspire to make positive changes in the areas of sustainability, women empowerment, and social issues. In Malaysia, these 12 brands have embarked on this journey: L’Oréal Professionnel Paris, L’Oréal Paris, La Roche Posay, Garnier, Maybelline New York, Lancôme, Yves Saint Laurent Beaute, Armani Beauty, Kiehl’s, shu uemura, IT Cosmetics, and Kérastase.

On L’Oréal Fondation: The Fondation supports and empowers women to shape their future and make a difference in society. Beauty for a Better Life equips underprivileged women with hairdressing and beauty skills to help transform their lives, whilst L’Oréal-UNESCO For Women in Science supports women scientists with endowments for research because the world needs science, and science needs women. More information: here.

On L’Oréal Beauty Tech: In a fast-paced changing world, all industries are being transformed by tech, and beauty business makes no exception. The beauty revolution is here and at our fingertips. From AI-powered skincare solutions to personalized makeup devices through to new codes of beauty, L’Oréal is a Beauty Tech powerhouse, driving positive impact at a collective and individual level. More information: here.

L’Oréal Malaysia partners with Ministry of Education to Support and Elevate Local Vocational Training

L’Oréal Malaysia has heeded the Government’s call for industry partnership in resolving graduates’ skills mismatch today by signing a five-year Memorandum of Understanding (MoU) with the Ministry of Education (MOE) through its Technical Vocational Education and Training Division (Bahagian Pendidikan dan Latihan Teknikal Vokasional /BPLTV).

The MoU will see L’Oréal Malaysia and TVET working together in introducing various initiatives for the 17 national vocational colleges specialising in cosmetology. This partnership aims to ‘future-proof’ cosmetology students for the job market through training and upskilling, facilitation of knowledge transfers, as well as opportunities for industry exposure.

L’Oréal Malaysia is founded in Kuala Lumpur in 1995 and offers the most technologically advanced products in every beauty category. The Company currently offers a myriad of personal care products through 12 iconic brands: L’Oréal Paris, L’Oréal Professionnel, Garnier, Maybelline New York, Lancôme, Yves Saint Laurent Beauty, Armani Beauty, Kiehl’s, shu uemura, IT Cosmetics, Kérastase and La Roche-Posay.

Mr. Zulkernai Fauzi, Senior Deputy Director of TVET Division, Ministry of Education stated, “With this dynamic Public-Private Partnership (PPP) between Ministry of Education and L’Oréal Malaysia, we will implement measures to equip teachers and graduates with up-to-date skills and mastery of recent technology advancement to address skill mismatch and to boost graduates’ readiness for employment. We trust that this long-term partnership will greatly benefit our cosmetology students and teachers, especially in ensuring that they have the skills and expertise to meet the needs of the beauty industry. We’d also like to commend L’Oréal Malaysia for their support. It’s a win-win partnership for the nation when the public and private sectors work together. We also hope that in time, this partnership would also include opportunities for our business students to gain insights and invaluable business coaching from the beauty industry.”

Tomas Hruska, Managing Director of L’Oréal Malaysia, said “At L’Oréal, our purpose is to Create the Beauty that Moves the World. We believe that a company’s success goes beyond economic performance because social and environmental contribution are equally important. In Malaysia, we are committed to grow our business responsibly, sustainably, and inclusively. This five-year partnership with the Ministry of Education is a testament of our commitment in giving back to the communities whilst empowering the industry with good talents.”

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