In anticipation for the joyous celebration of Hari Raya Aidilfitri, MyTOWN Shopping Centre (MyTOWNKL) is excited to announce the launch of “Raya Meriah Max” and warmly welcomes shoppers to enjoy a wonderful shopping experience that will surely bring everyone back to yonder days.
Warm and nostalgic are the main attributes of the decoration, this design is inspired by the traditional Malay village house which represents the true essence of the festive season. Complete with traditional performing area or ‘panggung’, the decoration features intricate details such as traditional wooden panels, combined with modern elements of clean lines, bold colours, and contemporary shapes; complemented with eye-catching batik fabric, hanging from the roofs tops throughout Central Town.
According to Mohd Azhan Che Mat, General Manager of MyTOWN Shopping Centre, “It has been an extremely promising year for us as we’ve had experience an increase of 175% in sales growth year-on-year. To further hype up the celebration, MyTOWNKL and IKANO Centres released “Raya Meriah Max”, a brand video that highlights the message of joyful celebration can bring people together and create unforgettable memories. The air is filled with laughter, music, and the aromas of delicious food, creating an atmosphere of pure joy and happiness.”
Starting from 31 March until 1 May 2023, shoppers are welcomed to participate in an array of Raya activities and be mesmerised by special performances while shopping or dining at MyTOWNKL. Be entertained by various cultural performances and workshops line-up taking place at various locations in the Centre. Please refer below schedule for reference:
To further elevate the festivity ambience, shoppers are encouraged to explore the three-dimensional ‘kampung’ jetty photo corner to capture moments with their loved ones. MyTOWNKL is also reviving the tradition of sending locally made postcards – creatively illustrated by Artbysong, complement with a heartfelt personal message by the sender that carries sentimental value for years to come. As such, a post office setting with retro mailbox is re-created for the convenience of the shoppers to deliver their festive greetings – a proud collaboration with Pos Malaysia. A wide variety of exciting Raya goods from exclusive collection of hijabs to sophisticated ‘batik’ and fashion are available at the Bazaar Aidilfitri located as listed below:
Shoppers will be rewarded with exclusive redemption items when they shop during this festive period. Premium items inclusive of MyTOWNKL’s branded versatile shoulder bag, alongside with artsy postcard, and limited-edition Raya packet are available as redemption. For more information, please visit mytownkl.com.my.
To continue the joyous celebration, MyTOWNKL collaborated with talented local composers – Zimi Sofaz and Kamarul Arifin Baharun, and artist Shiha Zikir in producing a trending Raya tune. Leveraging on the production, TikTokers are welcomed to challenge your dance moves by using the tune. Connect and follow MyTOWNKL’s digital platforms for latest updates via Website, Instagram, Facebook, YouTube, and TikTok.