HARIBO, the global market leader in gummies and the inventor of the world’s first gummy bear is kicking off the 100th birthday celebrations of its original sweet treat, Goldbears. HARIBO will mark the momentous centennial milestone with the release of two limited edition Goldbears flavours and birthday promotions which includes attractive giveaways and on-ground events.
Goldbears is HARIBO’s iconic bestseller globally and one of the most famous ‘Made in Germany’ invention. Its unfading popularity for the past century is testament to the irresistible flavours and consistent quality that have brought smiles to generations of kids and grown-ups all over the world.
New Limited Edition Birthday Flavours
To mark the birthday celebrations, HARIBO has released two new birthday flavours for a limited time only. Besides the original iconic HARIBO Goldbears which features 6 fruity flavours, HARIBO introduces the Goldbears Fruits of the World and Goldbears Cake O’Clock birthday editions.
Goldbears Fruits of the World is inspired by popular fruit flavours from all around the world including Mango flavor from Asia, Kiwi from Australia and Acai from South America. Meanwhile, Goldbears Cake O’Clock brings the birthday celebration to all Malaysians, with unique cake flavours like Lemon Pound Cake, Apple Pie, Strawberry Cheesecake and many more.
Ongoing Now: The Goldbears’ 100th Birthday Party at Sunway Pyramid Mall
It is never a birthday without a party! Thus, HARIBO is organizing an on-ground physical event at LG2 Central Avenue, Sunway Pyramid Mall this week from 7th to 13th November 2022. Admission is free for all, and consumers can join in the 100th Birthday celebrations with exciting games, sure-win lucky wheel, photobooth and more!
Elin Yip, Marketing Manager, HARIBO Asia Pacific said, “For the last century, HARIBO Goldbears has delighted consumers with its irresistible taste and unique bouncy texture. We’re really excited to celebrate the Goldbears’ 100th Birthday and hope to continue bringing spontaneous moments of happiness to HARIBO fans in Malaysia!”
Win Attractive Prizes
In conjunction with the 100th Birthday celebrations, HARIBO is also rewarding consumers with a giveaway contest which is ongoing until 15 December 2022. Stand a chance to win 10 units of Nintendo Switch V2 Ring Fit and 500 consolation prizes of a HARIBO 30cm Goldbear Plush Toy.
Participate in the contest in two easy steps:
Step 1: Purchase any 2 HARIBO products inclusive of one Goldbears
Step 2: Complete and Submit the Entry Form at https://haribo.com.my/100-years-of-goldbears-contest/
Be a part of this once in a lifetime milestone and join HARIBO Goldbears to celebrate their 100th Birthday today! Happy Bearsday to HARIBO!