Canon Marketing Malaysia (“Canon”), the global leader in digital imaging solutions, celebrates its 35th anniversary in Malaysia this year by renewing its commitments toward business transformation and its effort to maintain corporate resilience in the coming years.
According to Shunji Yoshikai, President and CEO of Canon Marketing Malaysia, in conjunction with Canon’s 35th anniversary, the company seeks to continuously delight its customers, and at the same time inculcate a sustainable development mindset throughout the company, striving a balance between business and environment.
As the company believes that people are the driving force behind its success, Canon takes pride in ensuring the health and wellbeing of its employees. Canon continues to push forward “Red Hot Passion”, a company-wide initiative to instill passion by guiding its employees towards a more positive, healthy, and optimistic lifestyle. “Big Smile with Canon”, a campaign under this initiative is curated to motivate and inculcate a friendly enterprising office environment by encouraging its employees to smile frequently.
“Smiling elevates one’s mood and helps create a pleasant environment which drives motivation and productivity. Moreover, since cameras are our main trade, smiling should come naturally to all Canon employees,” says Yoshikai.
In the last 35 years, Canon has grown rapidly and firmly established itself as a front runner in both the business-to-business (B2B) and business-to-consumer (B2C) market segments. With its wide range of innovative products, the company has emerged to be technologically adaptable, prioritizing and responding to the changing needs and preferences of its customers.
For instance, in the B2B segment, Canon extols product simplicity by utilising its “Business Can Be Simple” tagline as part of its mission. Under this segment, the company offers high-performing multi-function devices, scanners, projectors, videography equipment as well as network visual solutions. As for the B2C segment, Canon primarily offers a wide range of digital cameras, printers and projectors.
Today, Canon has evolved to become one of the most recognisable global brands and the brand of choice for a wide range of consumers – from novice to professional users.
For demonstrating its commitment towards excellence, Canon has been recognised for many industry achievements, including being named by global market research firm IDC in 2021 as the No. 1 Inkjet Printer brand for 26 consecutive years and No.1 Laser Printer brand for 7 consecutive years in Malaysia. In addition, Canon has also posted an enviable track record by winning Putra Brand Awards annually in the last 11 years. Last year, Canon was named the Gold winner for The People’s Choice at Putra Brand Awards, a testament to consumer’s steady trust in the brand over the years.
Being 35 years in the country, Canon’s philosophy is not only to sustain business growth, but also to be a responsible corporate citizen by demonstrating its commitment to preserving the environment, improving community care, and complying with various good corporate governance practices.
A key initiative to preserve the environment is “One Canon One Tree,” which saw over 8,000 trees planted since 2016 to help green the environment and protect wildlife such as the endangered Malayan Tapir.
To create equal opportunities for quality education, the company provides the Canon Seeding Fund financial aid to UOW Malaysia KDU students, helping many deserving students achieve their dreams through academic success. Meanwhile, initiatives such as the Canon Young Readers Programme are aimed at improving readership among children, especially those in the B40 community.
Canon is also a supporter of various humanitarian initiatives. As the pandemic affected the livelihoods of many, the company helped about 500 food-insecure households nationwide with essential food items. Most recently, Canon also contributed to food and medical supplies distribution efforts as the country faced one of its worst floods in years.
“The Kyosei Philosophy is at the centre of what we do, balancing business growth while prioritizing our commitment to the environment and community. Moving forward, as we strive to continuously innovate the limits of digital imaging solutions, we will also emphasise our responsibilities in using “Imaging for Good” to create a better world for our community,” added Yoshikai.
Looking back at the last 35 years, Yoshikai attributes its success to customers and business partners, who have been an integral part of its exciting corporate journey.
“We are incredibly grateful for the consistent support that our customers, business partners and vendors have given us throughout the years. Canon would not have grown to what it is today without the strong relationships we have built with our stakeholders. Our focus has always been the satisfaction of our customers, as we see them as our brand ambassadors. Hence, true to our tagline, “Delighting You Always”, we want to continue delighting our customers with our innovative solutions, products, and services,” says Yoshikai.