vivo officially screened its latest short film entitled ‘The Incident’ with the attendance of the entire cast at Golden Screen Cinemas, 1 Utama today. Inspired by a true story, the featurette that was shot on the brand’s newest professional photography, the vivo X60 Pro, tells the heart-warming story of a doting mother who single-handedly cared for her young son after the untimely demise of her husband during the pandemic. The short film aims to inspire Malaysians during these challenging times and to shine a light of hope despite of the uncertain circumstances.
Chong Keat Aun, the film’s director and recipient of the Golden Horse Award for Best New Director, said, “It is heartening to see Malaysians helping one another amidst a new normal which has yet to precede us. As we learn to adapt and do so with the strength lent by the ones around us, we look forward to a new day with a renewed light of hope. This has been our source of inspiration for the film and we wanted to depict a story which is true to Malaysians in these times. Through the vivo X60 Pro, we were able to bring this idea to life and it truly marks a new era for budding filmmakers who are looking to unleash their creativity and share it with the world.”
The vivo X60 series was launched on 22 March 2021 and showcases an impressive range of features which could be seen throughout the film. From the steady shots, all thanks to the X60’s Gimbal Stabilization 2.0 feature, or the scenes shot during the night which puts the Extreme Night Vision 2.0 feature to the test, the vivo X60 Pro came up tops by producing crystal clear shots each time and were key qualities in bringing ‘The Incident’ to life.
The short film features an all-Malaysian cast including Pauline Tan, a Miss Universe Malaysia 2015 finalist, who plays the role of single mother, Yee Cheng. She is joined alongside veteran actress Adibah Noor and actor Yuen Teng, who makes a memorable cameo, along with newcomer, Phua Chandler, who plays the role of a young boy who shows perseverance and grit despite the hardships in life.
Alongside the poignant visuals captured by the vivo X60 Pro, the film is accentuated by the melodious soundtrack composed by songwriter-musician Yise Loo and director Chong Keat Aun. The nostalgic medley entitled “疫外之光” or “Light of Hope” is an audio representation of a parent’s struggle during trying times and is sung by Malaysian singer Firdhaus Farmizi. Fondly known as Fei Dao Er in China, Firdaus’ songs gain popularity on Douyin, catapulting the singer to stardom.
Turning Visions into Life
‘The Incident’ kickstarts vivo’s Visual Creator campaign, inviting Malaysians to express themselves and become visual creators by unearthing the creativity and raw creator talent within them.
“During this pandemic, we have seen Malaysians come together to showcase their creativity, be it through the form of art, music, fashion or photography. Through the Visual Creator campaign, we hope to inspire artistic Malaysians to demonstrate their unique talents and champion their artform of photography and videography by participating in the different phases of the campaign. With the vivo X60 Series in hand, we hope to elevate their capabilities and unleash their truest potential, turning mere ideas into life, said Mike Xu, CEO of vivo Malaysia.
In the second phase of the Visual Creator campaign, which commences early April, vivo is collaborating with the Malaysia International Film Festival (MIFFest) to organise a short 5-minute film competition to the theme “Joy of Humanity”. Participants are invited to shoot on their X60 Pro and be a part of the project which will be led by three Malaysian directors and local university colleges. Xiamen University Malaysia, Tunku Abdul Rahman University College (TAR UC) and New Era University College have been named as the three university colleges that will be co-steering the competition.
The Visual Creator campaign will culminate in a month-long photography contest, titled the vivo Vision Photography contest, in collaboration with the Kuala Lumpur Photography Festival (KLPF). Throughout the contest period, participants will be required to take photos according to the provided themes for each week.
Additionally, vivo has engaged a suite of renowned producers, professional photographers, content creators to take part in the MY #X60Series Celebrity Endorsement programme, to share about their user experience in using the vivo X60 series smartphone.
For more updates on the Visual Creator campaign or for more information on the vivo X60 series, kindly visit vivo Malaysia’s official Facebook page, official Instagram page and official Website.
Listen to the song here and remember to catch “The Incident” on vivo Malaysia’s official YouTube Channel and Facebook Page.
