Home News Targus introduces the new Cypress EcoSmart collection

Targus introduces the new Cypress EcoSmart collection


Targus, a leader in laptop cases and mobile computing accessories, today released its latest collection of EcoSmart® laptop bags. Made from recycled components, the new Cypress EcoSmart® Collection is certified by Global Recycled Standard (GRS) and aims to reduce the number of plastic bottles destined for landfills by utilising them in the bag production. The bottles are cleaned, flaked, re-polymerised and spun into fiber that is woven into the fabric that is used for the bags. The Cypress EcoSmart® Collection encompasses 11 products, including backpacks, sleeves and slipcase.

Targus is on a journey to create products that are altogether eco-friendlier and more thoughtful, from manufacturing to distribution. With the new Cypress EcoSmart® collection, plastic bottles are reborn to make everything from the bag lining to the body and trim, without compromising the brilliant flexible working features, security and ergonomic comfort customers expect from Targus.

Targus has been turning bottles into bags since 2009. The Cypress Collection is Targus’ third collection under its EcoSmart® line which has sold over half a million units. This latest Collection improves on previous award-winning designs by incorporating more recycled materials into the bags, but also tracking those materials through the GRS program.

Previous collections include the Balance EcoSmart® of which its 15.6″ Checkpoint-Friendly Backpack was named a Green Good Design 2018 Awards Honoree in the Green Product/Graphic Design category. The award was conferred by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre in the area of Architecture Art Design and Urban Studies. The Spruce Collection which is an antecedent of Balance EcoSmart®, remains one of the top selling backpacks to date.

“Sustainability is complicated. There are a lot of companies making claims – but they can’t back it up. For us, it’s really important that we do it in the right way,” says Joanne Sessler, vice president of global design and innovation, Targus. “By being GRS Certified, we are able to trace the yarn fiber back to the recycling system it came from as well as the people who were making the yarn. So, we know the entire process of the material’s production and know that it is being made as sustainably as possible.”

Targus merges form and function in the new Cypress EcoSmart® Collection. The collection marries a sleek and sophisticated style while packing in protective padding to ensure the laptop is protected. To give customers a great experience, backpacks, sleeves and slipcase include padded and ergonomic shoulder straps; water bottle holders; and trolley straps for rolling luggage.

Cypress EcoSmart® Collection

15.6” Cypress EcoSmart® Hero backpack

The Cypress EcoSmart® Hero backpack really is a bit of a hero. 26 recycled plastic bottles are reborn to make a stylish, hard-wearing bag with all the flexible working features and ergonomic comfort you expect from Targus. Good for the planet. Great for the daily commute.

  • Ergonomic straps, comfort carry handle
  • Padded laptop compartment and back panel
  • Workstation for smaller accessories
  • Standability, 3-compartments and 1-stash pocket
  • Luggage pass-through trolley strap
  • Available in Grey (TBB58602GL) and Navy (TBB58601GL)

Suggested Retail Price: RM419


15.6” Cypress EcoSmart® Slim backpack

Keep your work/life streamlined and balanced with this contemporary backpack. Made from 20 recycled plastic bottles, it’s rich with the flexible working features you love. Great for carrying you stylishly from office into the evening.

  • Ergonomic shoulder straps, comfort carry handle
  • Padded laptop compartment and back panel
  • Standability, 2-compartments and 1-stash pocket
  • Luggage pass-through trolley strap
  • Available in Black (TBB584GL) and Navy (TBB58401GL)

Suggested Retail Price: RM369


15.6” Cypress EcoSmart® Convertible backpack

Is it a backpack or is it a briefcase? Now you can have it all in one super versatile design. 24 recycled plastic bottles have been reborn to give you the perfect bag for every occasion. Great for whatever the day throws at you.

  • Converts from backpack to briefcase with shoulder strap
  • Ergonomic straps, top and side comfort handles
  • Padded laptop compartment. 2 main compartments and 1-stash pocket
  • Luggage pass-through trolley strap
  • Available in Black (TBB587GL) and Grey (TBB58702GL)

Suggested Retail Price: RM399


14” Cypress EcoSmart® Slipcase

Sometimes just enough is exactly right. This brilliant multi-tasker gives you little of everything you need for easy and ergonomic flexible working, including the feel-good effect that comes with knowing 12 plastic bottles have been recycled to make it. Great for every job.

  • 1-main compartment and 1-large stash pocket
  • Air mesh shoulder strap, comfort carry handles
  • Workstation pockets and file folder divider
  • Luggage pass-through trolley strap
  • Available in Grey (TBS92602GL)

Suggested Retail Price: RM239


Cypress EcoSmart® Sleeves

Safeguard your vital tech the best way — with plush sleeve protection that’s also doing it’s bit for the environment. Every sleeve is made using up to 5 recycled plastic bottles to give you laptop eco-friendly protection against the day. Great for shielding what matters.

  • 11-12” Sleeve made from 3 PET bottles, 13-14” Sleeve made from 5 PET bottles
  • Made from eco-friendly material
  • Foam laptop protection
  • Plush interior protects laptop against scuffs and scratches
  • 11-12” Sleeve available in Grey (TBS64902GL) and Navy (TBS64901GL)
  • 13-14” Sleeve available in Grey (TBS64602GL) and Navy (TBS64601GL)

Suggested Retail Price:  11-12” Sleeve, RM109. 13-14” Sleeve, RM125

Online resellers’ information:

Reseller/e-shop name Website
Bluelogic http://bluelogic.com.my/
Lazada https://www.lazada.com.my/shop/targus-official-store
Shopee https://shopee.com.my/targus.my
Zalora https://www.zalora.com.my/women/targus/
M-Link https://www.ithyperstore.com/index.php?route=product/search&search=targus
Harvey Norman https://www.harveynorman.com.my/
Viewnet http://viewnetonline.my/index.php?route=product/search&search=targus
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