Seoul (7 March 2017) — LG Electronics (LG) proudly showcased its premium 2017 TV lineups, which include its award-winning OLED TV series, as well as SUPER UHD TVs with Nano Cell technol-ogy, at InnoFest Asia. The amazingly thin LG SIGNATURE OLED TV W will be shown alongside LG SIGNATURE OLED (G7), E7, C7 and B7 TVs, all of which come in a variety of screen sizes. In addition, LG will display its SUPER UHD TVs with Nano Cell technology, which offers enhanced color and viewing angle capabilities.
OLED TVs with Superior Picture, Design and Sound
Each pixel on an OLED display can be individually switched on and off, resulting in the highest quality image rendering with the purest black and lifelike colors. LG has combined this cutting-edge display technology with its superior design aesthetic, resulting in the LG SIGNATURE OLED TV W. The razor-thin profile of the W7 – less than 4mm thick when mounted on the wall with magnetic brackets – creates the illusion of gazing out a window, which is why the W7’s design concept is called Picture-on-Wall. The LG SIGNATURE OLED TV series also includes G7, which is known for its pristine Picture-on-Glass design. What sets the G7 apart is its unique strip-lined design which can serve both as soundbar and as a stand or fold downwards for when the G7 is mounted on a wall.
LG’s OLED E7 TV also features the Picture-on-Glass design, offering perfect picture quality and perfect sound with its Dolby Atmos surround sound speaker. Furthermore, the LG C7 and B7 TVs have a Blade Slim design, which elegantly combines the immersiveness of their OLED displays with a minimal stand design. The C7 and B7 complement a wide range of interior designs as they are equipped with a Floating Plate Stand and a Linear Crescent Metal Stand, respectively.
The Most Advanced LCD TV Available Today
LG’s third-generation SUPER UHD TV lineup features Nano Cell technology, which utilizes 1 nanometer-sized particles, to offer incredibly accurate color reproduction. The Nano Cell display achieves impressive picture quality by absorbing excess wavelengths of light, resulting in purer, cleaner colors. This light absorbing capability allows LG’s new LCD displays to filter out specific colors with much greater precision, rendering each color exactly as it was intended. For example, the color red on conventional TVs can blend with other color wavelengths, such as yellow or orange, causing the color to fade and take on yellowish hues. LG Nano Cell dramatically reduces color fading, image instability and other color degradation issues. The LG Nano Cell Display also delivers consistent colors at wider viewing angles with virtually no color difference between viewers seated directly in front of the screen and those watching from a 60 degree angle.
Expanded HDR Capabilities
All 2017 LG OLED and SUPER UHD TVs feature Active HDR to render brighter scenes and greater shadow details when displaying HDR content. Active HDR allows LG TVs to process the picture scene by scene, inserting dynamic data where needed. In addition, 2017 LG TVs support the full palette of HDR formats, including Dolby VisionTM, HDR10 and HLG (Hybrid Log Gamma). This versatility is enhanced with the new HDR Effect feature, which processes standard definition content to improve brightness and contrast ratios.
Enhanced webOS User Experience
The latest webOS Smart TV platform helps make LG’s entire lineup of premium TVs exceptionally user-friendly. LG webOS 3.5 is equipped with enhancements for easier control and faster access when using the improved Magic Remote and the new Magic Link feature. Viewers can instantly access their favorite services such as Netflix and Amazon Prime Video by pressing a hot key on the remote control, tapping into a wide variety of 4K programs.
“We are immensely pleased to showcase our 2017 TV lineups at InnoFest Asia,” said Brian Kwon, president of LG Electronics Home Entertainment Company. “This year, we will continue to expand the premium TV market through our unrivaled, award-winning series of OLED TVs and our groundbreaking SUPER UHD TVs with Nano Cell display. With these innovative TV products, our customers will be able to enjoy the best home entertainment experience that the industry has to offer.”
For more information, please visit www.LG.com.
