Home News Shopee ushers in Chinese New Year 2017 with ‘Huat Kaw Kaw’!

Shopee ushers in Chinese New Year 2017 with ‘Huat Kaw Kaw’!


Kuala Lumpur (2 January 2017) — Shopee, the number one mobile marketplace in Southeast Asia and Taiwan, had an exponential growth and success throughout 2016.  Established for a year now, Shopee has gained immense popularity with over 25 million installs regionally. In hopes of a greater success in 2017, Shopee started off the year by launching their month-long ‘Huat Kaw Kaw’ campaign earlier today. To usher in the new year, ‘Huat Kaw Kaw’ which means ‘get prosperous’ in local slang, was chosen to shower shoppers with fabulous prizes and deals to start the new year.

Chinese New Year isn’t perfect without an Ang Pao. As part of this festive season, Shopee produced a line of limited edition red packets called ‘Fortune Ang Pao’ for its shoppers. This limited edition ‘Fortune Ang Pao’ will be sold at RM1 at Shopee’s Official Account, Shopee_mamak. These metallic-coloured Ang Paos come with a RM7 shopping voucher for a little extra surprise. Unlike normal red packets, shoppers of these fortune packets would also stand a chance to win prizes ranging from OPPO, Huawei and Samsung mobile phones to movie tickets, holiday packages, Shopee vouchers and 888,888 Shopee coins.

“2016 was an excellent year for Shopee with more than 4X growth. At Shopee, with our limited edition Fortune Ang Pao we would like to ensure that everyone would be a winner and start the new year with loads of luck and prosperity. In addition, we would have numerous deals in January which would allow all users to save time and money shopping and at the same time spend quality time with family”, said Ian Ho, Regional Managing Director of Shopee Malaysia.


As the mobile phone is an essential item for many Malaysians today, electronic giants are constantly upgrading and developing new mobile phone technology to cater to the demands. During this Huat Kaw Kaw campaign, shoppers can look out for daily mobile phone deals on Shopee throughout the month of January. There would be the lowest prices mobile phones from popular brands such as Huawei, VIVO, OPPO, Xiaomi, and Samsung and weekly ‘Crazy Mobile Deals’ on selected mobile phone brands with limited quantity up for grabs.

Chinese New Year decorations, spring cleaning and getting red outfits are the norm to welcome a new year. In order to avoid overcrowding in shopping malls and its parking areas during festive period, it is better to shop at the comfort of your own home. In Shopee, mobile shoppers will be able to get their fashion fix, Chinese New Year decorations and necessary snacks within their fingertips. Nestlé also joined Shopee to hype up the Huat Kaw Kaw campaign by opening their official shop starting 12 January. For avid shoppers, there would be discounts up to 88% across various categories including Mobile & Gadgets, Health & Beauty, Fashion, and Toys, Kids and Babies.

For more interesting mCommerce insights, please refer to the infographic in the appendix.

Shopee - 2016 Shopee highlights

Visit www.shopee.com.my and search Shopee MY in various social media platforms for more live updates. Official hashtag for this Huat Kaw Kaw campaign is #ShopeeHuat99 . Shopee is available for download in App Store and Google Playstore.

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