Petaling Jaya (22 November 2016) — Calling all selfie-lovers! Global smartphone brand vivo Malaysia (vivo) is proud to present its latest selfie camera-centric model, vivo V5 to the Malaysian market today alongside with Dato’ Siti Nurhaliza as the brand’s very first ambassador.
vivo takes selfie evolution to the next level delivering the highest front camera capabilities, designed for any avid selfie-takers to capture every selfie in clarity with vivid natural colors. The latest flagship vivo V5 encapsulates the epitome of a “perfect selfie” moment as it features a 20MP front camera with soft light and sophisticated photography software that allow users to capture their perfect moment even in the dark.
Mike Xu, CEO of vivo Malaysia said, “Since the introduction of vivo in China in 2009, the brand has quickly grown and expanded over 103 countries and other regions across Asia. To-date, vivo has achieved 5.3% of international market share and is now ranked as the top five smartphone manufacturer in the global arena with the aim to sell more than 85 million units of smartphone worldwide in 2016.”
“The brand entered the Malaysian market in 2014 and we are proud to say that it receives very good response by Malaysian users, with a market share of 10% and ranked as top five smartphone brand in this short period. Now, we have up to 4,000 dealers, 2,000 staffs and 16 service centers nationwide. Also, we have been working closely with our media partners across print, digital platforms, airport advertising and out-of-home advertisements, with a total investment up to RM60 million over the year. At vivo, we are dedicated in the pursuit of true perfection, hence we will continuously focus on the user demands and apply cutting-edge technology on our products, and in the coming years, we will surely bring more exciting innovations to the Malaysian market,” he added.
Camera and music are the primary ways to experience life and express oneself freely like never before. vivo understands consumers’ needs and how to offer a better smartphone user experience. In conjunction with the launch of vivo V5, the company officially announced the brand’s new tagline “Camera and Music” and it encompasses the brand’s legacy in perfecting photography and audio functions, and designs in its future products. All product series will carry this new mission in future by offering users the camera functions with professional level technologies. vivo also upgrades its sound quality of Hi-Fi to the broader concept of enjoying music. Apart from inheriting the brand’s DNA – the ultimate “Camera and Music”, vivo will be directing its focus to exploring the deeper connection between music and real life while reaching for innovations and new collaborations in interaction and content. The new tagline reflects vivo’s new brand direction and strategy in its future products to bring in more surprises to the users.
Coincide with the launch of vivo V5, this is also the brand’s first-ever appointment of an ambassador in Malaysia for its “Perfect Selfie” line-up. Dato’ Siti Nurhaliza, Malaysia’s iconic singer-songwriter with undeniable talent is widely known for her warm and friendly personality, as well as her beautiful selfies and OOTD (Outfit of the Day) shots on her Instagram account with over 3.3 million followers. Aside from being an amazing singer, she is also a successful entrepreneur and serial philanthropist on her own rights, make her the perfect ambassador for the vivo V5.
Xu commented further, “with the ever-growing selfie crowd, the idea of expressing their personalities and capturing moments in their life is an aspiration that most Malaysians can relate to, hence vivo V5 is specially designed for selfie-lovers. It is both functional and ideal for our customers of all ages and now with the 20MP front camera, we hope to be able to bring forth a new standard for a picture-perfect moment with every shot.”
“We are extremely ecstatic to have Malaysia’s national icon and legendary songstress in the music industry, Dato’ Siti Nurhaliza on board with us as the face of the new “Perfect Selfie” V5 model because Dato’ Siti is truly a phenomenon with the art of selfies, garnering a huge following through her day-to-day postings. Her exceptional talent and mesmerizing beauty with humble personality makes her an idol for fans from all walks of life, including the younger generation. We could not be more proud to welcome her to the vivo family,” he added.
Dato’ Siti Nurhaliza also expressed her excitement in being the very first vivo and V5 ambassador, “I’m impressed with the phone’s features, especially the selfie camera with softlight – now I can take more stunning selfie and wefie shots on every occasion, even in the dark and share it with my fans. Hence, when vivo approached me to represent the vivo V5, I felt so honored and excited to be appointed as its first-ever ambassador and to be part of professional vivo team. This also marks my first collaboration with a smartphone brand in Malaysia. Right now, this will be my ultimate camera phone to take perfect selfies, so do check out my Instagram for more!”
Just in time for the year-end festive season, the new campaign featuring Dato’ Siti Nurhaliza will kick-off this November in print, digital and out-of-home advertisements.
vivo V5, Perfection Redefined with the World’s First 20MP Softlight Camera
Debuting as the “Perfect Selfie” camera phone, vivo V5 is built to capture effortless, natural-looking selfies. Leading the selfie camera phone segment, vivo V5 is equipped with world’s first 20-Megapixel front camera to capture sharp images with enhanced clarity with soft light support for a better low-light photography for that radiant complexion effect and ‘Face Beauty Mode 6.0’ for a flawless and flattering shot in the most natural way, to further improve the selfie capturing experience. Alongside with its standout front camera and feather-light design, the vivo V5 sports a 13-Megapixel rear camera and 5.5-inch full HD (1280×720) display and 2.5D Corning® Gorilla® curved glass for an overall immersive photography experience. With these impressive selfie features, the vivo V5 seamlessly capture shots in clarity with vivid, natural colors.
In addition, vivo V5 sports a MediaTek MT6750 SoC Octa-Core 1.5GHz 64-bit processor with 4GB of RAM and 32GB of internal storage, expandable up to 128GB with microSD card support. It is set to run on vivo’s Funtouch OS 2.6 based on Android 6.0 Marshmallow and will also house a fingerprint sensor for a lightning-fast unlocking mode in just 0.2 seconds, iconic vivo AK4376 Hi-Fi music function, Smart Split 2.0 making multi-tasking a breeze and Eye Protection Mode that filters out blue light to protect user’s vision.
Malaysians can now pre-order the new vivo V5 starting from now until 25 November 2016 that comes with a complimentary gift box* and it will be made available in all vivo authorized dealers and retail stores nationwide by 26 November 2016 onwards. vivo V5 is priced at RM1,299 in Malaysia. Look out for the arrival of V5Plus, following the launch of vivo V5!
For more information on V5, log on to www.vivo.my.
