KUALA LUMPUR (24 December 2013) Lenovo (HKSE: 992) (ADR: LNVGY) Malaysia will continue to widened its lead as the number one global PC maker for the coming quarters with a full suite of consumer products across all form factors. As the industry continues to evolve, there is greater uptake in new product categories such as hybrids, table PCs, tablets, smartphones and smart TVs. During a recent roundtable at Neo Tamarind attended by key business partners, Khoo Hung Chuan, Country General Manager, Lenovo Malaysia and Sunny Ooi, Consumer Channel Group Director, Microsoft Malaysia gave an insightful reiteration of the PC Plus transformation and definitive strategy of both Lenovo and Microsoft.
Alongside the transition to PC Plus, Lenovo sees this evolution as an opportunity to build PCs as the center to the digital lives of people across all four screens and modes such as smartphones and tablets. The current trends sees a shift from premium to mainstream products and a transition from mature to emerging markets bodes well with Lenovo’s strengths. It is pivotal to understand these changes as Lenovo is expanding the focus beyond market share to driving innovation and PC Plus leadership.
“We cannot win by being a quick follower; we must be the trend-setter. To be a truly innovative company, we must create new product categories that will further enhance the user experience and differentiate us from the competition,” said Khoo Hung Chuan, Country General Manager, Lenovo Malaysia.
Now, Lenovo offers an entire family of touch-optimized devices specially designed to maximize Windows 8, including the most recent launch of next-generation Yoga and Flex dual-mode devices. These new multi-mode machines, along with the ThinkPad Twist, Helix and Lynx devices, are changing the future of personal and business computing, and redefining the way people use PCs, with the ability to flip, fold, twist, turn and separate. Through the introduction of these new innovations, Lenovo ultimately aims to provide products that deliver an excellent combination of mobile entertainment, security and productivity for consumers and professionals.
Khoo added, “Our steady growth from quarter to quarter, proves that our Protect and Attack strategy is proving to be the right strategy for the mobile and consumer-focused PC Plus era,”
Lenovo continues to align its core values and behaviours with its business partners and consumers through its various target market segmentations in order to succeed further. Lenovo has solidified the number one spot as the major PC maker for two consecutive quarters according to Gartner and as reported by IDC, with faster growth than the major PC makers as well as attaining 17.7% of the global PC market share in 3Q 2013, only serves as proof of Lenovo’s success.