Home News Bose Reveals Two New Products

Bose Reveals Two New Products


Kuala Lumpur (
27th November 2013)  – Atlas Hifi Corporation Malaysia Sdn Bhd, together with Bose, today launched the new Bose® QuietComfort® 20 (QC20) in-ear noise cancelling headphones and Bose SoundLink® Mini Bluetooth® speaker.  Both offer an entirely new experience when listening to a smart device or tablet, delivering performance that redefines what’s possible from mobile audio.

“The move towards mobile devices that accompany us everywhere have brought us into a new era of portable audio, where customers want high quality audio in a form factor that is easy to carry around on the go,” said Allan Jesu Dass, General Manager of Atlas Hifi Corporation. “The Bose QC20 and SoundLink Mini are truly revolutionary devices that address these requirements, and I encourage buyers to try the products for yourself, and truly understand that the best things in life, can come in small packages.”

QuietComfort 20 Headphones: The Most Versatile Bose Headphones Ever

Bose QuietComfort 20
Bose QuietComfort 20

The new QuietComfort 20 headphones are the first in-ear noise cancelling headphones from Bose.  They deliver a stunning breakthrough in noise reduction, audio performance and comfort, and offer two ways to listen – one to shut out the world, and one to keep you connected. They fit in your pocket, weigh just 43 grams, and rival the performance of much larger headphones.

The QC®20 headphones benefit from over 30 years of continuous research in noise reduction technology, and integrate more U.S. patents than any Bose® headphone ever made.

Within the quiet environment created by Bose noise reduction, musical detail previously “lost” through conventional in-ear headphone listening can be heard with remarkable clarity.  Bose TriPort® technology uses ports to increase the effective acoustic space of the earbud to reproduce deep lows, lifelike vocals and instruments.  Bose active equalization tunes the frequency response for improved, natural sound.  All music genres sound better — full, rich, and deep, without artificial boosts or distortion.

The QuietComfort® 20 headphones are made for comfort and performance. New proprietary StayHear®+ ear tips sit at the entrance of the ear canal, and feature an improved conical design that ensures an effective seal to passively block noise, and the proper acoustic enclosure to improve active noise reduction.  They are stable, secure, and barely felt.

The QC20 headphones can be used in two ways, giving you control over what you hear and when. Owners can choose to block out the noisy world and enjoy their music. Or, with the push of a button on the cord’s Y-joint, the QC20 headphones switch to the new Aware mode, which keeps the music playing, but allows surroundings to be heard clearly: a horn beeping, friend talking, a passerby, or gate announcement at the train or airport.

A rechargeable battery provides about 16 hours of power; when the battery is depleted or the power is turned off, the music plays on.
The new QuietComfort® 20 headphones include an integrated inline microphone and controls that enable you to take calls. They are available in two different models: the QC20 headphones work with most Android™, Windows® and BlackBerry® phones; the QC20i headphones are designed specifically for select iPhone, iPad and iPod models.

SoundLink® Mini Speaker: A New Kind of Ultra-Portable Bluetooth® Speaker

Bose Soundlink Mini
Bose Soundlink Mini

The new SoundLink® Mini speaker fits in the palm of your hand, connects wirelessly to a smart device or tablet, and delivers a new level of performance for personal, out-loud listening. At 680 grams, the SoundLink® Mini speaker weighs no more than the average tablet.  It measures just 5cm H x 18cm W x 6cm D — 30% the size and 50% the weight of the original SoundLink® Mobile speaker.  With its anodized aluminum housing, it resists scratches and fingerprints, and is strong and durable enough for the rigors of everyday use.

The SoundLink® Mini speaker features several engineering advancements precisely integrated in its enclosure:  two new passive radiators feature a patented surround to reproduce the lowest low notes. The proprietary passive radiators are driven by new custom-designed, high-efficiency Bose® transducers.

Debuting in the SoundLink® Mini speaker, the new Bose transducers move twice the air as conventional same-size transducers and deliver clear mid- and high-frequencies.  To optimize the audio output, Bose digital signal processing is integrated for tonally balanced sound at any listening level. The resulting experience is unprecedented:  the SoundLink® Mini plays the full range of music – lifelike and powerful.
The SoundLink® Mini speaker uses Bluetooth® A2DP and a powerful antenna for a reliable wireless connection.  It’s easy to pair and play, connecting to a mobile device at the touch of a button on the speaker’s control panel.  The six most recently used Bluetooth devices are stored in memory, eliminating the need to pair again.

The SoundLink® Mini speaker comes with a charging cradle, making it easy to grab-and-go with your music, and a rechargeable lithium-ion battery for up to seven hours of listening.  Accessory soft covers in orange, green and blue, and a travel bag, are also available for customization and convenience.

The new Bose® QuietComfort® 20 (QC20) in-ear noise cancelling headphones is now available at Atlas Experience stores and selected distributors nationwide at RM 1,560 while the Bose SoundLink® Mini Bluetooth® speaker is priced at RM 1,100.

Experience these products at the newly renovated Atlas Experience showroom at T-239, Level 3, The Gardens Mall, Mid Valley, Kuala Lumpur.

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