Kuala Lumpur, 21 August 2013 – The country’s largest ICT event composing Digital Lifestyle Expo (DLE), GoMobile Expo and PC Fair is poised to take off this coming weekend, 23-25 August 2013 at the KL Convention Centre. At the same time, the exposition will see Malaysian Communications and Multimedia Commission (MCMC) showcasing a series of technologies on digital lifestyle for the first time under its Digital Lifestyle Malaysia programme.
PIKOM Chairman Woon Tai Hai said Malaysia as a small country in term of population, we can’t afford to have many events targeting different segments of audience. Hence, the collaboration with Commtechasia and SKMM is a strategic move to provide a complete platform targeting different needs by all segments of end-consumer. We are confident to attract over 150,000 visitors this time.
“The PC era has provided tremendous benefits and transformed our work life with greater efficiencies but today this era is fast evolving to a digitised era. PIKOM PC Fair, a cash-and –carry fair and renowned household name, has been in existence for the last 15 years bringing latest devices and showcasing trends with great bargains and discounts to the public. This round, in tandem with the government’s pledge on Digital Malaysia, Digital Lifestyle Expo would be the best platform for consumer to learn on ‘how’ technology plays a role in their daily life, which we coined it as ‘digital lifestyle’”, Woon explained.
Commtechasia CEO, Kashminder Singh said, “We are delighted that GoMobile is part of this mega event. Mobile is at the centre of the digital lifestyle and an integral part of our lives. Visitors to this event will not only be able to buy the latest mobile products but also explore Malaysian-made apps. GoMobile strategic partner MDeC ICON3 will be showcasing apps created by Malaysian mobile developers. 1337 Ventures, a local incubator, will also be releasing two mobile games at GoMobile. We have world-class mobile developers in Malaysia and our hope is that after experiencing these apps at GoMobile, Malaysians will support these developers by installing the apps in their mobile devices.”
MCMC’s Chief Officer of Corporate Services and Support, Tengku Zaib Raja Ahmad says the historic collaboration between MCMC, PIKOM and CommtechAsia in the DLE augurs well for the future of the digital industry.
“This collaboration not only provides consumer with added value in terms of services and products rendered but also may pave the way for cooperation in future endeavours,” said Tengku Zaib.
As part of DLE this year, MCMC will be showcasing more than 30 digital lifestyle application booths. Additionally, many interesting activities are scheduled to take place during the three-day expo. Among them are industry workshops sessions, an online quiz, a talent search competition and the inaugural Broadband Empowered Entrepreneur Awards or BEE Awards presentation by the Prime Minister.
Apart from the usual discounts and bargains, in support of the green initiative, PIKOM this time will be organising a “Adopt-A-Tree” campaign as part of the association’s Corporate Social Responsibility project for 2013. Under this green campaign, all waste materials found at the convention hall during the fair will be collected and sent for recycling. Profit gained from this exercise will be spent on replanting trees in Klang Valley at a later date to be confirmed by the association. Visitors to PIKOM PC fair are thus encouraged to register themselves to be eligible to the Adopt-A-Tree campaign. Lucky registrants whom has an ‘8’ as the last digit will be entitled for an entry to run for an opportunity to ‘adopt’ a tree under their name.
In addition, consumer could expect more exciting activities over the 3-day event such as hourly lucky draw, daily freebies, daily lucky draw with gifts like hard disks, Chrome Books, portable power banks, tablets and last but not least, 10 Fixie Bikes sponsored by Intel Malaysia! Moreover, there will be 100 netbooks to be given out at SKMM pavilion to its online game winners. Among other interesting activities are free workshops on mobile apps developments that will be taking place on all three days at GoMobile as well as an opportunity to explore lifelong learning through local startup, MyMobileUni.com.