Lenovo Introduces S-Series Smartphone

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Kuala Lumpur (4 September 2014) – Lenovo (HKSE: 992) (ADR: LNVGY) announced its next generation smartphone, the new S850 which combines sleek design elements with quad-core performance and new features an overall impressive mobile experience.

The new device complements Lenovo’s existing portfolio of smartphones, offering consumers greater choices across multiple price points to fit both lifestyle and budget. The S850 offers the fashion set an incredibly slim yet feature-packed mobile device.

Lenovo S850 Smartphone First Looks – 2

Lenovo, the third largest smart connected device maker worldwide1, has expanded aggressively into the global smartphone market, introducing smartphones in 25 countries over the past two years. The new S-series smartphone meets the demands of today’s mobile users, and come equipped with quad-core MediaTek (MTK) processors and running Android Kit Kat. The smartphone boasts powerful new features, including sharp image capture functions and Lenovo’s range of DOit apps. The device comes with dual SIM capability as well as wide-angle front cameras and flash-equipped rear cameras that snap and share amazing photos.

“The new S850 smartphone perfectly complements the full range of mobile devices available to consumers around the world, letting consumers easily pick the Lenovo smartphone that’s right for them,” said Khoo Hung Chuan, Country General Manager, Lenovo Malaysia. “Customers from around the world told us that they wanted greater user experience without sacrificing performance, so we built this smartphone with style and blazing fast processing speeds to maximise the onboard range of integrated Lenovo apps.”

Lenovo S850 Smartphone First Looks – 3

Trendsetting All-Glass Design
Fashion-conscious users will favor the S850 for its remarkably thin and lightweight all-glass exterior, available in pink, white or blue. The sleek design encases a true mobile machine with an MTK quad core processor, 13MP rear and 5MP front cameras for snapping and sharing high quality photos and a large 5-inch screen for watching content in high definition.

Lenovo Malaysia also announces its support towards the Breast Cancer Welfare Association Malaysia (BCWA) as it believes in giving back to society, especially for a cause that addresses a disease that affects Malaysian women. BCWA will see a donation of RM10 from Lenovo Malaysia for each of the first 1,000 Lenovo S850 units sold from 4th September until 30th September 2014.

“We are extremely heartened to partner with an established technological brand such as Lenovo which continues to grow exponentially in the smartphone market. With this additional contribution and support, this partnership allows us to further raise awareness on breast cancer amongst the public,” said Dr. Zahara Ayub, President, Breast Cancer Welfare Association Malaysia.

For all new products, Lenovo offers a portfolio of integrated services solutions including warranty extensions, warranty upgrades, premium technical support and also accident damage protection for its smartphone range.

Pricing and Availability
Lenovo S850 is available now at RM729.00.

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