Haier Cup 2023, the first-ever badminton tournament held by Haier Malaysia reached its thrilling conclusion on July 30, 2023, after an action-packed journey that spanned from 24th June to 30th July. The tournament, held across three states – Johor, Penang, and Kuala Lumpur, captivated badminton enthusiasts with its display of skill, passion, and sportsmanship.
The Haier Cup 2023 drew the participation of nearly 400 talented players from all 3 states, offering them a platform to display their skills and compete for the championship title in their respective categories. As a result of their hard-fought victories, the 6 grand finals champions were rewarded with an all-expense-paid 1-day badminton camp on 13 August 2023 coached by Thailand’s esteemed mixed doubles player, Ms Popor Sapsiree Taerattanachai. Through this, the winners were able to further refine their skills together with over 100 camp participants from Malaysia, Thailand, and Philippines.
Mr Fan Jing, Managing Director of Haier Malaysia said “The Haier Cup 2023 has always been about celebrating the spirit of badminton and fostering talents for the much-loved sport in Malaysia. Staying through to our ethos of ‘Inspire Future Dreams’, we were delighted to witness the incredible talent on display and the enthusiasm shown by participants and spectators.”
Julian Thean, Head of Marketing of Haier Malaysia said “With the conclusion of Haier’s first-ever badminton tournament, Haier Malaysia looks forward to continuing its commitment to nurturing sportsmanship and supporting the growing badminton scene in the country. As we strive to inspire future dreams, Haier envisions further collaborations with organizations and initiatives that share our passion for the sport.”
The Haier Cup 2023 not only marked an unforgettable sporting spectacle but also showcased the power of partnerships and collaboration within the sports community. Haier Malaysia expressed their gratitude to all the participants, coaches, officials, sponsors, and fans for their unwavering support, dedication, and enthusiasm throughout the tournament.
With the conclusion of its first-ever badminton tournament, Haier Malaysia looks forward to continuing its commitment to nurturing sportsmanship and promoting the growth of the badminton scene in the country. Plans for the Haier Cup 2024 are already underway, promising an even more exhilarating event for badminton enthusiasts to anticipate.