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FreeYond Debut in Malaysia


FreeYond, an innovative consumer tech company from Shenzhen, has officially debuted its brand and products to the Malaysian market today at The St. Regis Kuala Lumpur. Making a strong and bold entrance, the company unveiled eight new products at once during the launch which was also attended by YB Fahmi Fadzil, Minister of Communications and Digital Malaysia. This will help to establish FreeYond as a key player in the market as well as a force to be reckoned with.

Promised to redefine consumer electronics with Tech 4.0, the company unveiled two new smartphones – M5, F9,  two smartwatches – Watch S1 and F1, and one True Wireless Stereo (TWS) headset – Pods 1. On top of that, FreeYond also announced three of its upcoming smartphones – the M5 5G, M5A, and F9S.

YB Fahmi Fadzil, Minister of Communications and Digital Malaysia said today marks a new turning point for Malaysia’s digital landscape with the launch of FreeYond’s affordable products that cater to the needs of all Malaysians. The B40 group can now access quality products without breaking the bank, and SMEs and home-based owners can benefit from the boost in their business with FreeYond’s support.

“As we move towards a more digital future, we must continue to prioritise the inclusivity and accessibility of our products and services for all Malaysians. FreeYond’s brand launch is a step in the right direction, and I look forward to seeing the positive impact it will have on our economy and society as a whole,” he added.

The launch marks a significant milestone for FreeYond, as it expands its reach into a new market and introduces its products with cutting-edge technology to consumers in Malaysia. With a focus on innovation, quality, and customer satisfaction, FreeYond hopes to establish itself in the region as the leader in cost-effective performance and fashionable design products.

“We are thrilled to be launching our brand and products in Malaysia,” said Dr. Lei Yu, Founder and CEO of FreeYond. “Our mission is to provide innovative and user-friendly products to consumers worldwide, and we are excited to bring our offerings to Malaysia. We are confident that our products will make a positive impact on the lives of consumers in this market.”

FreeYond expansion to Southeast Asia came after it received an angel round investment of nearly CNY 100 million (RM64,624,380) back in January this year from a Malaysian consortium led by Datuk Eddie Chai, a well-known Malaysian investor. The company intends to leverage Datuk Eddie’s influence to expand its business in Southeast Asia including Malaysia, Indonesia, Thailand, and Singapore.

“FreeYond has proven that they have the vision, technological innovation, and speed to make it happen. Dr. Lei Yu and his team have a unique approach to consumer electronics and their commitment to innovation aligns with our values. We believe smart technology should be accessible by everyone, and we are confident in their ability to make a significant impact in the industry as well as the global market,” commented Datuk Eddie.

The company was founded on May 9, 2022, under the leadership of Dr. Lei Yu, former Global Vice President of Gionee Group. In less than a year since its inception, FreeYond has launched 2 smartphone products and 1 TWS headset. Today, in its first global brand launch and product showcase here in Malaysia, the company also gave a sneak peak of its three upcoming smartphones.

FreeYond Smartphones – M5, F9

Priced at RM 699, FreeYond M5 is built to meet customer expectations in design, camera, and performance through creative innovation. Featuring an AI Triple Camera setup that includes a 50MP main camera, an 8MP ultra-wide-angle camera, and a 2MP macro camera, you can easily capture people, landscapes, and night scenes like a professional with FreeYond M5.

In addition, the device is equipped with a 6.52-inch screen that is not only clear and in true colour, but also supports a high refresh rate of 90Hz for a smoother viewing experience. Paired with its 8GB RAM and 128GB storage, you will get a more efficient user experience and ample storage capacity for all your needs. Its 5,000mAh battery with 18W fast charge also means you can spend less time charging to do more of what you love.

Next, the FreeYond F9 is a device that boasts a range of features and capabilities, designed to meet the needs of today’s tech-savvy consumers. Some of its key features include large memory of 64GB or 128GB high-speed ROM, a real dual camera – a 13MP main camera and a 2MP macro camera, as well as a 5,000mAh battery for all-day usage. Priced at RM399 and RM499 for the 2GB+64GB and 3GB+128GB variations respectively, FreeYond F9 is the perfect companion for work, play, and everything in between.

Soon to follow suit would be the 5G-ready M5 5G as well as the M5A and F9S.

FreeYond Smartwatches – S1 & F1

Designed to cater to the evolving needs of fitness enthusiasts and lifestyle-conscious consumers. The FreeYond Watch S1 and FreeYond Watch F1 offer a range of advanced features that enable users to track their fitness, monitor their health, and stay connected on the go.

The FreeYond Watch S1, priced at RM159, is an all-in-one smartwatch with a zinc alloy frame, and stainless steel customisable function keys. It features a 1.39-inch screen with high-hardness tempered glass and an IP68 rating. The battery can last up to 7 days with light use and has a maximum standby time of 60 days. On the other hand, the FreeYond Watch F1, priced at RM119, is the fashionable smartwatch with a larger screen at 1.8-inch. It has an IP67 rating and the battery can run up to 5 days with light use and it has 50 days maximum standby time.

Both smartwatches come with a solid silicone strap and are equipped with total health management features including heart rate, blood oxygen level, and sleep trackers. It also has total communication management to keep you connected seamlessly, and intimate little features such as a flashlight, a water intake reminder, and more. The FreeYond Watch S1 and FreeYond Watch F1 have over 100+ activity modes, small games, and an abundance of watch faces for you to choose from.

FreeYond TWS Headset – Pods 1

FreeYond Pods 1, priced at RM89, is a True Wireless Headset (TWS) that promises up to 6 hours of use on a single charge, and a total duration of 30 hours with the charging case. Besides that, it also features a 12mm large dynamic bass enhancement with a highly sensitive composite diaphragm to present a rich and delicate open sound field.

With an advanced Al noise reduction algorithm, FreeYond Pods 1 can effectively separate the background noise of your calls in noisy environments, so that the recipient on the other side can hear your voice clearly. Additionally, it has an IPX4 waterproof rating. Whether you are sweating in the gym, walking in the rain, or trekking through the mountains, you can enjoy your music without worry with FreeYond Pods 1.

FreeYond has gained a reputation as a leader in the consumer electronics industry, delivering innovative and high-quality products to its customers. The company will continue to offer even more convenience and functionality to its users while staying true to its commitment to quality and innovation.

FreeYond products are now available in Malaysia at selected retail stores. It will also be available on FreeYond’s official e-commerce stores on Shopee and Lazada by 26 March 2023. For more information on the company and its products, visit FreeYond Malaysia’s Instagram page (@freeyondmalaysia).

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