Lazada Malaysia and Resorts World Genting (RWG) has recently signed a Memorandum of Understanding (MoU) at Crockfords Hotel, Resorts World Genting, to form a long-term collaboration as ‘Core eCommerce Partner’. The partnership is a part of a strategic effort to bring an exceptional and engaging entertainment, holidays and shopping experience at a unique destination like Genting Highlands onto Lazada, Southeast Asia’s pioneer eCommerce platform. This will in turn contribute towards accelerating the recovery and revitalization of the domestic tourism and hospitality industry in Malaysia.
RWG will be offering exclusive packages and affordable deals on Lazada, all easily accessible through the convenience and massive reach that the eCommerce platform provides. Lazada shoppers can look forward to theme park attraction tickets and hotel accommodation packages, exciting digital goods at special prices like tickets for concerts and performances by local and international artists, as well as food and beverage vouchers. With this MoU in place, Lazada also recognizes RWG as the preferred venue for corporate events and team building activities.
“We are pleased to be the Core eCommerce Partner for Resorts World Genting and work strategically together to conceptualize differentiated offers, and an all-rounded 360 experience for various segments of consumers. Lazada and RWG have been working closely together since March 2022 and moving forward, we are committed to build a long-term partnership that will contribute towards rebuilding the domestic tourism and hospitality industry,” said Rick Ting, Executive Vice President, Head of User Growth and Traffic, Lazada Malaysia.
Spencer Lee, Senior Vice President, Sales and Marketing, Resorts World Genting, added, “We are honoured and excited to collaborate with a leading eCommerce partner like Lazada. This partnership will be the catalyst that enables us to bring Resorts World Genting closer to a wider group of consumers and make it easier for them to plan their holidays, weekend getaways and fun activities with their friends and families up in the clouds at a world-class integrated resort like RWG.”
Caption: On-ground activation of Lazada 12.12 All-Out Year-End Sale at Resorts World Genting.
As part of Lazada’s 12.12 All-Out Year-End Sale, Resorts World Genting’s official flagship store on LazMall currently offers exclusive value-for-money deals, all-encompassing hotel packages, amusement park admission tickets, Awana Skyway tickets and many more.