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LG Electronics takes a Step Forward on Hygiene and Safety with LG PuriCare 4-WARD Tankless Water Purifier


Just one year after LG Electronics Malaysia’s (LG) foray into the water purifier business in Malaysia, the leading home appliances manufacturer today introduced the LG PuriCare™ 4-WARD Tankless Water Purifier, the newest member of the LG PuriCare™ family.

LG’s cutting-edge ‘tankless’ technology is always innovating to meet the ever-changing environment and consumer needs. The introduction of the 4-WARD feature signals a shift in the way LG caters to consumer demands for convenience, safety and hygiene. Now consumers do not need to worry as water is contained while dispensing, avoiding splashes and reducing the likelihood of burns with hot water, thanks to the 4-WARD feature, which includes the 3-Stage Filtration System, the Up & Down Auto Moving Tap, and the Left & Right Moving Tap and Tray.

LG PuriCare™ 4-WARD Tankless Water Purifier consists of 3-Stage Filtration System, eliminating microorganism and 7 types of heavy metals including mercury, lead, arsenic, cadmium, iron, copper and aluminium contained in water.

The Up & Down Auto Moving Tap will detect the cup placed on the tray and automatically adjust the height, dispensing the right amount of water while Left & Right Moving Tap and Tray enables the product to be installed vertically or horizontally and consumers to access the water purifier from 180-degree direction.

“The debut of LG PuriCare™ in July last year was met with overwhelming support from our customers in Malaysia, resulting in a triple-digit sale growth for us. This new water purifier is a mark of our continued commitment in delivering innovative and modern products to elevate the lives of Malaysians,” said Kim Kyutae, Managing Director LG Electronics Malaysia.

“We are confident that the new LG PuriCare™ 4-WARD Tankless Water Purifier will provide them with added convenience, hygiene and safety at their homes.”

As the first global home appliance brand to introduce the ‘tankless’ concept for water purifiers in Malaysia, the LG PuriCare™ 4-WARD Tankless Water Purifier continues its predecessor’s goal to provide consumers with unlimited, fresh-tasting water every time. The ‘tankless’ technology directly filters water without the need of a tank, where potentially dangerous microorganisms form, ensuring heighten hygiene for consumers. LG PuriCare™ water purifier incorporates Inverter Compressor and Induction Heating (IH) System, allowing consumers to enjoy hot, cold or room temperature water while saving energy by getting rid of the need to reboil water. With a quick touch, hot water is supplied at three different temperatures for your daily household usage: 85° for all coffee lovers, 75° for all tea enthusiasts and 40° for the perfect milk for babies.

Consumers can also remain assured as LG PuriCare™ water purifier is supported by Total Service Care 1.2.3, a comprehensive service plan by qualified LG professionals. The three parts consists of:

  • One (1) year replacement care for internal pipes to secure product hygiene.
  • Two (2) layers of UV sterilisation that is automatically activated every hour with an option for users to manually sterilise the product for five (5) minutes any time.
  • Complimentary service visits every three (3) months for product sanitation and/or filter change.

Consumers can download the LG ThinQ™ application on their smartphone to monitor water consumption and use the Diagnosis mode to detect any product error. The LG PuriCare™ 4-WARD Tankless Water Purifier also comes with Filter Change Alert, where consumers can easily monitor the water purifier’s filter condition via an indication lamp to ensure performance is always optimised.

The all-new LG PuriCare™ 4-WARD Tankless Water Purifier comes in three variations: White, Silver and Shiny Rose. From September onwards, consumers can get equip their homes with the newest LG PuriCare™ 4-WARD Tankless Water Purifier at the following prices:

Consumer can enjoy three-year free service with outright purchase or up to five-year free service with product rental. The free service includes annual internal pipe change and service visits for product sanitation and/or filter change for every 3 months.

For more information regarding LG PuriCare™ 4-WARD Tankless Water Purifier and other award-winning products by LG Electronics  please visit here or follow their official Facebook page at  www.facebook.com/LGEMalaysia.

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