Southeast Asia’s largest online used car trading platform, Carsome launched its business-to-consumer (B2C) segment today, offering a differentiated experience of buying used cars, in conjunction with the opening of its new flagship store, the Carsome Experience Center in Kuala Lumpur.
Carsome is reshaping and elevating the used car buying experience by introducing a highly digitalized and transparent process. Carsome Co-founder and Group CEO Eric Cheng shared that it is part of Carsome’s continuous effort in solving one of the used car industry’s biggest pain points – the lack of trust in buying used cars. It is also in-line with Carsome’s goal of building trust and assurance throughout the entire supply chain of the used car industry, from sourcing, financing, retailing to after-sales services.
“We want to create an end-to-end trusted experience for consumers when it comes to buying used cars. Our Car Purchase Preference Survey showed that 70 percent of car buyers wants detailed information on car condition; 60 percent appreciates an extended warranty; and 40 percent values test drive experience and money back guarantee. Our Carsome Promise package, which is the first and the only in the market, and carefully curated Carsome Certified cars definitely offer the best value proposition for buyers,” Cheng said.
Carsome Promise consists of a one-year warranty and a five-day money back guarantee to a selection of Carsome Certified cars. All Carsome Certified cars have passed Carsome’s stringent 175-point inspection, have not been in major accidents and do not have structural or flood damage. On top of these, consumers can opt to get their cars delivered to their doorsteps, via Carsome’s Home Delivery service.
“The New Way of Buying Cars” for consumers starts with browsing of car models with detailed information and booking of test drives, all done online. Actual test drives will take place at a Carsome Experience Center, where, upon purchase confirmation, Carsome will manage the entire process for customers, ensuring a seamless and convenient online-to-offline experience.
Cheng elaborated that throughout the company’s five years of helping consumers sell their cars, Carsome has developed the largest transaction network, comprehensive car inspection and grading standards as well as sophisticated data intelligence to help determine the vehicles it makes available to consumers. As a result, consumers enjoy a wide selection of high quality, certified used cars from a centralized inventory pool.
“Carsome’s B2B business has solved a persisting issue for used car dealers when it comes to sourcing inventory. With the launch of our B2C segment, we are now creating a new customer acquisition channel for our partner dealers to remarket and sell more cars through our extensive marketing reach. This is an exclusive, value-added service to our partner dealers, who can now list their cars on Carsome website for free,” Cheng added.
Carsome is planning to roll out its B2C segment regionally in the coming months. In conjunction with the new launch, the company has introduced its new brand identity, featuring a professional and institutionalized logo while retaining its organizational values and DNA. Carsome is also running several promotions to celebrate the launch:
- The Trade-In Discount Program: all customers who have previously sold their cars to Carsome will enjoy a RM500 discount when they purchase a car from Carsome.
- The Refer-A-Friend Promotion: successful Carsome car buyers can invite their family and friends to buy cars from Carsome. Both parties will receive combined cash rewards of up to RM800.