Sony today announced the new Z8H 8K LED, A8H, X90H and X80H 4K LED televisions. Offering a premium viewing experience consumer have come to expect from Sony, this new lineup features proprietary technologies previously only found in Sony’s MASTER Series models. These new televisions aim to deliver the most immersive viewing experience in their class, and with evolving technologies and premium large screens, created to optimise the consumer experience by delivering content the way creators intended in both 4K and 8K resolution.
The next generation TVs are defined by delivering a personalised, immersive and true-to-life viewing experience, the elements that Sony has kept at the core of this development process.
By utilising Sony’s best-in-class Picture Processor X1™ Ultimate, clear and precise picture quality is achieved, offering customers a highly realistic viewing experience. Additionally, with TRILUMINOS™ Display, Sony reproduces the subtle nuances of colour, light and gradation from video lens to living room, offering more shades of red, green and blue than ever before. Premium quality sound is a key part of the viewing experience as well, and the new models feature Sound-from-Picture Reality™, which aligns the position of the sound with the images on the screen to offer a uniquely lifelike experience.
The new models will continue to deliver the creator’s intent with Netflix Calibrated Mode, offering studio-quality Netflix content which brings the immersive entertainment experience into the home.
This lineup also introduces Ambient Optimisation, a new technology that optimises picture and sound quality in any customer environment. To bring this new concept to life, Acoustic Auto Calibration detects where the customer views their TV from during initial setup and calibrates sound quality based on the environment. This new feature brings the television’s full sound potential to any environment.
In addition to Ambient Optimisation, this lineup will feature a new Immersive Edge design concept. In order to maximise the immersive experience, a noiseless stand is now located at the edge of the screen. The minimalist stand is less noticeable, offering customers an improved and unobstructed viewing experience.
For the upcoming next generation gaming consoles, selected new models will support 8K resolution, 4K 120fps high frame rate and fast response time via HDMI inputs to deliver their maximum performance for a cutting-edge gaming experience.
New Lineup Highlights
- Z8H’s New Frame Tweeter: The most immersive experience is realised through enhanced picture quality, slim design and Sound-from-Picture Reality™ with Sony’s new Frame Tweeter technology. The Frame Tweeter vibrates the frame of the TV to emit sound, giving customers the feeling that sound is coming directly from the screen.
- X-Motion Clarity™ for OLED: This revolutionary technology from Sony will now be available for OLED, refining action on the screen in real time with an incredible refresh rate that is brighter and clearer than ever before.
- Z8H’s Backlit Remote: Customers can now enjoy their viewing experience in darker environments with the Z8H’s backlit remote.
- Hands-Free Capabilities for Z8H: Sony’s voice-activated TVs work alongside Google Assistant to provide a smarter viewing experience. Easily search and watch your favourite movies, get answers on screen like sports scores or weather updates, control your TV and even your home – all with your voice.
- Android™ 9 Pie: The new lineup will feature Android™ 9 Pie, which offers users easy access to content, services and devices via its extensive platform. Sony’s original UI menus and voice controls are also enhanced for better daily use. Expanded voice control functions enable users to enjoy live TV, apps and connected devices hands-free.
- Easy Connectivity to Most Devices: With Google Home compatibility, simply voice-command your TV and ask it to do things like cast and control videos from YouTube with Google Home or change the channel or volume. Apple HomeKit and AirPlay as well as Google Home support seamlessly integrates your Apple devices like iPads and iPhones and Android devices with your Sony TV for effortless smart home management and content streaming.
New Sony TV Models and Key Features
Z8H (85” model) 8K LED TV Features
- Delivers Sony’s super high 8K detail and lifelike picture quality
- Utilises Picture Processor X1™ Ultimate to provide crisp, high contrast
- Full Array LED brings more realistic peaks of brightness, more accurate shadow detail and deeper blacks than standard LED TVs
- New Frame Tweeter technology offers immersive experience with Sound-from-Picture Reality™ and slim design
- Offers a new backlit remote so customers can enjoy their viewing experience in dark environments
- Two-position stand allows customers the flexibility to create a narrower stand for smaller TV cabinets
- New Ambient Optimisation optimises picture and sound quality in any environment
- TRILUMINOS™ Display reproduces the subtle nuances of colour, light and gradation from video lens to living room
- Dolby Vision/Atmos support
- Features hands-free capabilities
- Easy connectivity to most devices, including Apple AirPlay and HomeKit
- Quick access to an array of content and services with Android™ 9 Pie
- 4K 120fps compatible
A8H (65”/55” models) OLED TV Features
- Utilises Picture Processor X1™ Ultimate to provide crisp, high contrast and true-to-life picture
- Offers Pixel Contrast Booster, which enriches colours at high brightness
- X-Motion Clarity™ technology will now be available for OLED, refining action on the screen in real time with brighter and clearer picture than ever before
- Two subwoofers improve and enhance Acoustic Surface Audio™
- Now supports Dolby Atmos, in addition to Dolby Vision
- New Ambient Optimisation optimises picture and sound quality in any customer environment
- TRILUMINOS™ Display reproduces the subtle nuances of colour, light and gradation from video lens to living room
- Easy connectivity to most devices, including Apple AirPlay and HomeKit
- Quick access to an array of content and services with Android™ 9 Pie
X90H (85”/75”/65”/55” models) 4K LED TV Features
- New mid-range Full Array LED model
- Offers Acoustic Multi-Audio with X-Balanced Speaker
- Dolby Vision/Atmos support
- Diamond cut bezel for slim design
- TRILUMINOS™ Display reproduces the subtle nuances of colour, light and gradation from video lens to living room
- Easy connectivity to most devices, including Apple AirPlay and HomeKit
- Quick access to an array of content and services with Android™ 9 Pie
- 4K 120fps compatible
X80H (75”, 65”, 55” and 49” models) 4K TV
- 4K HDR Processor X1™ reproduces more depth, textures and natural colours with Object-based HDR remaster technology
- X-Balanced Speaker, a new speaker unit that packs clear sound in a slim design (55” and above)
- Dolby Vision and Dolby Atmos compatible
- Blade stand and hairline finish bezel
- Easy connectivity to most devices, including Apple AirPlay and HomeKit
- Quick access to an array of content and services with Android™ 9 Pie
Pricing and Availability
Pricing and retail availability will be announced later.
For more information on all Sony televisions, please visit here.
