TikTok, the world’s leading short video platform, has launched its Merdeka campaign in support of Malaysia’s 62nd Independence day, aligning its challenges to this year’s National Day theme. The theme, Sayangi Malaysiaku: Malaysia Bersih (Love Malaysia: A Clean Malaysia) stresses the importance of unity, patriotism and shared prosperity for the well-being of the Rakyat.
In line with this theme, TikTok’s Merdeka challenges are titled #ilovemalaysia and #madeinmalaysia. The former focuses on travel videos with the hopes of showcasing Malaysians’ favorite places to visit, eat, shop or simply just lepak with friends and family, while the latter focuses on comedy, culture and education. TikTok users are to use either one or both of these hashtags together with limited-time Merdeka stickers when expressing their love for Malaysia and posting their videos. The challenges begin on 29 August and ends on 16 September, with 20 winners standing a chance to walk away with limited edition TikTok Merdeka merchandise.
“As we celebrate our differences this Merdeka, TikTok is reminded of our commitment to inclusivity, to ensure that TikTok is a place where everyone belongs, regardless of nationality, ethnicity, gender or socio-economic levels. What better way to commemorate our National Day than by showcasing our individual cultures and talents, which collectively make us uniquely Malaysians,” said Cheah Sheau Mei, User and Content Operations Manager, Malaysia.
Many local influencers and creators across various industries have taken up the challenge to show their love for the country, including:-
- Faizal Tahir
- Desmond Wong Tac Sen
- Zack shah bin Ahamed
- Saifuddin Bin Devy
Powered by cutting-edge technology and content tailored to user preferences, TikTok is diversifying its content to bring together as many communities as possible, and is committed to building a community by encouraging users to share their passion and creative expression through their videos. TikTok is now available in over 150 markets, and in 75 languages, with a robust localization strategy to encourage users to create and interact with content relevant to local cultures and trends.
