HONOR today announced that the latest addition to the HONOR series, the HONOR 20 Lite is launched in Malaysia! Thoughtfully designed for the way we connect, communicate and express ourselves through images and videos, the HONOR 20 Lite is packed with HONOR’s industry leading smartphone cameras – a triple-lens rear camera, wide-angle lens, and breakthrough 32MP selfie camera – that helps users make the most of every moment, along with a comprehensive list of top features.
“To better meet young people’s needs of technology, design, personal expression and community engagement, we are committed to delivering the latest premium features at an accessible level for them,” said George Zhao, President of HONOR. “Aware of the unique way the young people want to express themselves, HONOR is working tirelessly to refine its camera capabilities. The pioneering 32MP front camera and triple-lens camera system in the HONOR 20 Lite have been created for the socially active and highly visual generation to help them capture the most precious moments in life effortlessly and co-create a new lifestyle together.”
Recognized for innovative devices with advanced features and a well-placed marketing strategy, HONOR not only reigns supreme in its home country as the No.1 smartphone e-brand, but achieved remarkable results overseas with a 170% growth in global sales in 2018. In 2018, HONOR was a Top 5 smartphone brand in market share in Russia, Finland, Germany, Italy, France, Saudi Arabia, United Arab Emirates, Ukraine and Czech Republic, based on a GfK report. In Europe, HONOR has experienced an explosive growth in sales volume since its entry, with a 200% increase in the UK and 500% increase in Spain, according to market-level data.
“The smartphone evolution is moving at a fast pace, and with competition so stiff, brands will need to constantly innovate to cater to changing consumer demands while remaining competitively priced. We commend HONOR for introducing yet another quality smartphone to the local market, this time with wide-angle lens and an industry-leading selfie camera, so that you look your best in every shot. This also reflects our beliefs in providing affordable products without compromising quality, or making luxury goods more accessible to Malaysians, looking at how costs are on a constant rise. We are privileged to be a partner in this HONOR 20 Lite exclusive launch as well as the HONOR Super Brand Day which offers users the best of HONOR when they shop on Shopee. We look forward to working closely with HONOR to offer Malaysians an excellent service to stay connected with one another,” said Ian Ho, Regional Managing Director, Shopee.
Key features of the HONOR 20 Lite
Triple-Lens Camera to Capture What You See
The HONOR 20 Lite’s 24MP primary camera captures the view with breath-taking realism, rich in detail, sharpness and colour. With the f/1.8 wide-aperture lens and the Quadra CFA sensor, the camera system boosts light sensitivity and lets more light pass through, allowing for epic shots in low-light environments.
The 120-degree ultra-wide angle lens is a feature you will only see in premium smartphones. You will be able to capture the full scene (e.g. iconic buildings, full view of long beach, panoramic city view), regardless of where you are.
To elevate the photography game, the Super Night Shoot mode effortlessly produces silky smooth night shots without a tripod, while the AI multi-scene recognition, capable of recognizing 22 categories of objects and 500+ scenarios, helps you create professional-grade photographs with ease.
Breakthrough 32MP Selfie Camera
The HONOR 20 Lite’s AI-enhanced 32 MP selfie camera is HONOR’s best front-facing camera setup yet. It takes selfies to another level, effortlessly converting selfies into 2.3×1.7m-sized celebrity posters without compromising details. The built-in AI beauty algorithms intelligently touch up selfies based on gender, age and skin tone, creating the most perfect yet natural look you could ever want.
With the AI backlighting imaging technology, the HONOR 20 Lite’s selfie camera makes sure the most flattering amount of light is well-captured under any conditions – be it backlight, sidelight or front light. The impressive lighting capabilities are made possible by the flawless combination of a 32MP ISO-enhanced lens, the screen ring light-filling technology and the Quadra sensor.
Impeccable Experiences across All Dimensions
The powerful combination of hardware and software delivers an upgraded and flagship-like experience that helps you get the most out of everything you do – all in your palm.
The HONOR 20 Lite is an exquisitely-crafted art piece in an avant-garde gradient design that comes with two beautiful finishes –Phantom Blue and Phantom Red. It is ergonomic with a 3D curved body and rounded corners. With a minimalist dew-drop notch and an over 90% screen-to-body ratio, its 6.21-inch FullView HD screen creates an immersive entertainment experience.
The HONOR 20 Lite is powered by a Kirin 710 chipset that delivers a seamless and fast experience, comparable to that of a flagship smartphone. The 4GB RAM further enhances the processing speeds, while 128GB storage enables you to keep your favourite moments and bring all the hit TV dramas on-the-go.
Based on the EMUI 9.0 operating system, the HONOR 20 Lite enables a smarter life. The EMUI 9.0, optimized by the latest Android 9 system, represents an overall software upgrade that features a concise user interface, enhances data management system and optimises user experience. Not only is it your dedicated, caring personal assistant that counts calories in every meal with just a scan of the food, but also your public library that answers all of the questions.
In conjunction with the launch, Shopee will be organizing a Super Brand Day from 22 April to 26 April 2019, offering deals on selected HONOR products. The HONOR 20 Lite 4GB RAM + 128 GB ROM will be available exclusively on Shopee and HONOR’s website hihonor.com/my beginning 24 April 2019, pricing at RM949. First 500 purchases of the HONOR 20 Lite made on Shopee will be entitled to a branded drawstring bag and RM30 worth of Shopee Coins, while the subsequent 1,000 purchases will be entitled to an HONOR gift box and RM30 worth of Shopee Coins. Meanwhile, the first 50 purchases made on hihonor.com/my will be entitled to an HONOR gift box.
The HONOR 20 Lite will also be available at HONOR Experience Stores nationwide beginning 26 April 2019. The first 500 purchases will be entitled to a branded drawstring bag.
For more information, please visit HONOR online at www.hihonor.com/my.