Kuala Lumpur (28 March 2017) — Sony Mobile Communications (“Sony Mobile”) today unveiled its ground-breaking smartphone, Xperia XZs, with a camera so advanced it captures motion that the human eye can’t see, as well as the stunning super mid-range model in its refreshed “X” series, Xperia XA1.
“Sony Mobile is committed in delivering elegant and smarter products to our consumers. We constantly challenge ourselves to expand on what the smartphone can do more to complement our lifestyle. In doing so, we proudly brought together the newest additions in the Xperia X Series,” said Andrew Cheong, Country Director (Malaysia) at Sony Mobile.
The launch of the two new additions to Xperia X series marks the third time that Sony Mobile is partnering with the online marketplace, 11street for an exclusive pre-order.
“This partnership with Sony provides our shoppers with the opportunity to be the first to pre-order and own the Xperia XZs, the world’s first smartphone with the ability to capture Super slow-motion. It is part of our commitment to bring on board new-to-market and popular products, and now our shoppers are able to purchase such a high quality mobile gadget online, exclusively at 11street,” says Bruce Lim, VP of Merchandising, 11street.
Andrew Cheong added, “We are excited to be able to partner with 11street, one of the most popular e-commerce platforms in Malaysia once again. We always strive to provide our loyal consumers with a seamless online shopping experience and this time, they have the exclusive opportunity to be the first to own the Xperia XZs.”
Encapsulating decades of Sony innovation, Xperia XZs incorporates imaging know-how embedded on Sony ‘α’ and Cyber-shot™ cameras to create the new Motion Eye™ camera system, for capturing life in ways no other smartphone can. Among the first Xperia smartphones to feature a memory stacked Exmor™RS sensor with technologies usually only found on premium compact cameras, it provides 5x faster image scanning and data transfer. This means you can create sensational videos from your everyday moments by recording in 960 frames per second, providing Super slow motion video playback that is four times slower than other smartphones giving you more detail than has ever been possible in the palm of your hand. Plus Predictive Capture stays one step ahead and automatically starts buffering images when it detects motion even before you press the shutter button, so you can find a moment your eye may just have missed from a selection of up to four shots taken a second before you click.
On top of this, the new 19MP high resolution sensor has 19% larger pixels to capture more light and provides exceptional detail and sharp images even in low-light and backlit conditions. Additional improvements have been made inside Motion Eye™ to the Bionz™ for mobile processing engine meaning it detects moving objects more precisely to enable Predictive Capture. Clarity, detail and texture are also improved to give exceptional image quality thanks to the redesigned G lens with high optical clarity.
Building on the success of last year’s XA models, the XA1 features a beautiful borderless design to make the most of the edge-to-edge screen, cameras that are worthy of a high-end premium status and octa-core processor.
Camera expertise are taken from Sony’s digital camera division to deliver a leading rear camera for XA1 that offers 23MP high resolution with a large 1/2.3” Exmor™RS for mobile sensor, bright F2.0 lens and superior lowlight capability. You’re guaranteed a superfast journey from launch to capture in 0.6s and incredibly fast and accurate Hybrid Autofocus, so even the most spontaneous moments are always in focus. In addition, with 24mm wide-angle lens, the rear camera can capture more as compared to its predecessor.
Front cameras are the backbone of the selfie world and the 8MP, 23mm wide-angle lens on Xperia XA1 will let you capture all the action even in a group selfie without missing anyone out. The new model allows you to capture the perfect selfie easily with just a wave via the ‘Hand Shutter’ camera feature.
The beautiful borderless design introduced in 2016 has been refined to create the illusion of a seamless, never-ending surface with curvature that aids the perfect fit in your hand. The edge-to-edge HD (720p) 5” screen on XA1 is supported by display technologies to deliver a crisp, sharp viewing experience. Sony craftsmanship is clear to see with the diamond cut-like finish on top and bottom, along with the choice of materials such as the aluminium sides which create a rich feel in the hand.
With their power-efficient MediaTek helio P20 octa-core processor, you get a quick and smooth experience, whether you browse the web, watch a video or play your favourite game. XA1 is designed to ensure a longer lasting performance over the smartphone’s lifetime.
Making life easier
The new products are equipped with a host of intelligent features such as Qnovo Adaptive Charging which monitors the battery’s health and adjusts charging current accordingly to avoid damage and maximise lifespan whilst Stamina Mode keeps your battery going for longer when you really need it the most by disabling some functions.
Sony’s Smart Cleaner cleverly manages the performance and memory of your device by clearing the cache and unused apps automatically in order to attain the best speed and performance without degradation over time. Additionally, it supports quick charging to give you hours of power with just a few minutes of charging.
The nationwide pre-order for Xperia XZs and Xperia XA1 will begin from 29th March until 9th April for RM2899 and RM1199 respectively at selected Sony Stores, Sony Mobile Stores, Sony Centres, authorised dealers as well as through 11street. For those who pre-order the Xperia XZs will be receiving exclusive gifts such as the SBH80 Stereo Bluetooth Headset, UCH12W Quick Charger and transparent silicon case with tempered glass protector which are worth a total of RM697, while customers who pre-order the Xperia XA1 will receive a DK60 Charging Dock, a transparent silicon case, and tempered glass screen protector which are worth a total of RM268.
The Xperia XZs will be available in Ice Blue, Warm Silver and Black while the Xperia XA1 will come in a choice of contemporary finishes; White, Black, Pink and Gold. The Xperia XA1 will also include Style Cover Stands available in White and Black along with a range of complementary accessories. Both devices will come with Android N at launch.