Malaysia (11 January 2017) — In conjunction with Chinese New Year, Lazada Malaysia today unveiled Oriental Pavilion, a dedicated page within Lazada.com.my for Malaysian consumers to shop for reputable Chinese brands. The Oriental Pavilion is part of Lazada’s initiative to introduce Chinese brands from TMall, China’s most successful online retail platform operated by Alibaba Group. To date, 16 brands including Semir, QCY, Bluedio and Puppyoo have signed up exclusively with Lazada Malaysia.
Hans-Peter Ressel, CEO of Lazada Malaysia said, “The synergy between Alibaba & Lazada created greater opportunities for reputable Chinese brands to expand into the SEA market, particularly Malaysia. The launch of Oriental Pavilion is opportune as consumers now have unparalleled access to high-quality products from sought-after Chinese brands at affordable prices. This brings exciting prospects for Lazada Malaysia as we continue to enhance customer experience, and bring the best of online shopping through unbeatable assortment, great value and convenience as we kick-start 2017.”
The launch of Oriental Pavilion coincides with Lazada’s Chinese New Year campaign themed “Deals Louder Than Rooster” happening from 17th to 19th January 2017. Alongside Oriental Pavilion, consumers can shop for prosperity deals from brands including JBL, Tesco, Lifebuoy as well as L’oreal Paris, Focus Point, Samsung, Tefal, Senheng, Philips and Bosch, enjoying discounts up to 88% off.
During the campaign, Lazada Malaysia will also feature promotions from various brand partners – customers will stand a chance to win JBL & Harman Kardon products worth RM 15,000, as well as vouchers from Tesco by spinning the Ong Mali Wheel on Lazada.com.my
For more information on these great deals, log on to www.lazada.com.my/cny-red-hot-sale For more information on the brands, check out :
- Semir – www.lazada.com.my/semir-official-store
- QCY – www.lazada.com.my/qcy-flagship-store
- Puppyoo – www.lazada.com.my/puppyoo-official-store
- Bluedio – www.lazada.com.my/bluedio-flagship-store