Kuala Lumpur (18 November 2016) — Reebonz, the number one online luxury retailer in Southeast Asia1, unveils the new Reebonz Closets – a dedicated mobile app that makes buying and selling pre-owned luxury products a seamless, hassle-free experience. In just three simple steps, members can start selling on Closets: Snap – upload photographs of their item; Chat – start a conversation with members via the in-app chat; and Track – track your order and payment once a deal is made. With over 30,000 pre-owned luxury items from bags and shoes to timepieces and accessories, luxury lovers across Malaysia, Singapore, Hong Kong, Indonesia, Taiwan and Thailand can now ‘Sell Here, Spend Elsewhere’ with Closets.
“The role of the luxury consumer is evolving and at Reebonz, we have reimagined the online luxury ecosystem to keep pace with the changing consumer landscape,” says Daniel Lim, Chief Brand Officer, Reebonz. “Consumers are increasingly playing both roles of buyer and seller, and Closets allows customers to interact and sell directly to each other in a secure environment. With our new standalone mobile app, we’ve made the experience even simpler, faster, and accessible for luxury consumers.”
Pull Value from your Closet
Closets makes it easier than ever for fashion devotees to turn their pre-owned luxury items into cash with the simple Snap, Chat and Track sales process. The resale market has seen rapid growth in recent years, with savvy shoppers increasingly looking to buy and sell pre-owned items, especially luxury products.
According to the recently launched of Asia Luxury Index 2016, a first-of-its-kind benchmarking report which delivers an in-depth qualitative and quantitative analysis of the online luxury sector, an Hermès Epson Birkin 25 has a resale index of 125% of retail price.
Tapping into this growing trend, Reebonz first introduced Closets in 2014, connecting a three-million strong community of fashion lovers worldwide. To date, thousands of sellers across Asia Pacific have completed transactions on Closets and with a new tiered commission scheme recently launched in July, anyone can make the most of their wardrobe and turn their old favourites into money for spending elsewhere.
Buying and Selling made Simple and Social
Previously integrated within the existing Reebonz app (available on the App Store® for iOS and Google Play™ for Android™ devices), the new standalone Closets app features an enhanced design that makes the process of buying and selling pre-owned luxury items simple and intuitive for users. With five distinct tabs – ‘Shop’, ‘Discover’, ‘Sell’, ‘Activity’ and ‘Me’, users can easily toggle between options to list, browse, chat or track items or orders. Added to that, product feeds are curated by product category, so buyers are not overwhelmed by the amount of inventory sold through the app.
Reebonz has also focused on building the social element into the new Closets app to up the appeal of the peer-to-peer marketplace in today’s digital world. ‘Discover’ allows buyers and sellers to follow other users and their followers to browse more pre-owned items. Social sharing is also embedded within the app, so sellers can share their items across popular social media platforms Facebook, Instagram, WeChat and WEIBO to promote their latest listings.
Shop with Confidence on Reebonz Closets
While the resale market is primed for growth, questions of authenticity when shopping online may leave some cautious buyers uncertain. Reebonz Closets takes all of the burden off buyers and sellers by handling the logistics around shipping, returns, merchandise disputes as well as authentication. All orders are authenticated and guaranteed genuine by Reebonz Atelier – an in-house team of experts, before items are shipped to the buyer. Any item that fails inspection standards is cancelled, and the buyer is fully refunded. Orders are delivered securely and swiftly. In the case of a dissatisfied purchase, customers can also refund their item. The new app also features tracking services for payment and delivery, so buyers and sellers can access the latest updates on their item with a simple click.
“These are exciting times for fashion and luxury,” adds Daniel Lim. “People are putting aside their reservations towards pre-owned items and are becoming increasingly sophisticated in buying and selling luxury products. The new Closets app represents the next step in the resale revolution, making luxury even more accessible to everyone.”
Download the new Reebonz Closets app for free from the App Store® and Google Play™ for iOS and Android™ devices respectively.
