Kuala Lumpur (7 July 2015) — OPPO launched two of its long-awaited R7 series, namely the OPPO R7 Plus and OPPO R7 Lite. William Fang, Chief-Executive-Officer of OPPO Malaysia and Katrina Li, Overseas Brand Director of OPPO launched the smartphones, which are set to hit Malaysian shores sometime in August 2015.
Known for its unique designs and cutting-edge features, the OPPO R7 Series is inspired by the design of a violin. Boasting a 2.5D Arc Edge display with a subtle curve on the edge of the screen for both models, the design aims to provide a more comfortable grip while giving it an artistic appearance.
“We listen to our customers’ needs and requirements in a smartphone hence developed the two OPPO R7 series variants to meet various market demands. Our intense research and development, along with consistent innovation in creating a user-friendly and advanced smartphone technology will create seamless experiences for our users,” said William.
He added that since OPPO’s debut in Malaysia last year, the company managed to secure over 10% of market share, making the brand one-of-the top three smartphone brands in the country.
OPPO R7 Plus
The company’s latest flagship model, the OPPO R7 Plus, is elegantly designed with a full metal unibody that fits perfectly in one’s hand, sits perfectly at the dimension of 158.18mm X 82.3mm X 7.75 mm.
Moreover, the phone is equipped with the VOOC Flash charging system, the best charging solution available today, which reduces charging time up to 50 per cent for the 4,100mHA large capacity battery. With only 5 minutes of charging time, the R7 Plus is powered up to 2 hours of talk time. These attributes make the R7 Plus perfect for people on-the-go, as even the shortest charging time can result in extensive phone use.
Built-in with a 13-megapixel rear camera and an 8-megapixel front camera, the phone also incorporates the New Flash Shot technology used exclusively for the OPPO R7 series, featuring the new dual-drive hybrid focus system. This includes the laser focus, anti-shake optimisation, Contrast Detection Autofocus (AF) and the new Phase Detection Auto Focus (PDAF) which ensures rapid launch, fast focus and stable images.
Consists of a 6-inch 16M AMOLED colour display with a full HD 1920 X 1080 pixel resolution, the OPPO R7 Plus is powered by a 64-bit Octa-Core Qualcomm’s Snapdragon 615 processor clocking at 1.5GHz and is mated to a 3GB RAM.
OPPO R7 Lite
The second variant, the OPPO R7 Lite, is a smaller version that operates similarly to the OPPO R7 Plus. In addition to the full metal unibody, 2.5D curved screen, and processors, the lite version is made up with a 5-inch 16M AMOLED colour display that sits comfortably at a dimension of 143mm X 71mm X 6.3mm.
OPPO R7 Lite is also equipped with a 13-megapixel rear camera and an 8-megapixel front camera, integrated with the New Flash Shot technology featuring the new dual-drive hybrid focus system. This includes the anti-shake optimisation, Contrast Detection Autofocus (AF) and the new Phase Detection Auto Focus (PDAF).
OPPO Kick-starts R7 Series World Experience Tour
“R7 Series World Experience Tour will take place in multiple countries and regions worldwide, where local consumers will be introduced to the ‘Style in a Flash’ product experience. This is the first time that OPPO has introduced its products to international users in a form of a World Tour. The R7 series is also OPPO’s first single-product series to offer multiple variants. With exquisite design, flawless workmanship, and powerful performance, these dynamo devices are the latest edition in the OPPO R Series of smartphones which embodies the immaculate functionalities we have come to expect from OPPO,” mentioned Katrina.
In conjunction with the launch, OPPO Malaysia has also introduced various hashtag campaigns to engage with the brand’s fans, also known as OFans. Hashtags are namely #OPPOMalaysia and #R7Series.
Retail Prices and Pre-orders
The OPPO R7 Plus and OPPO R7 Lite retail at RM1,998 and RM1,298 respectively. Both models will be available for pre-orders in stores and on the website beginning Sunday, 11 July 2015.
For more information, visit www.oppo.com/my.