Home Drive Hitachi Automotive Battery hits the Malaysian market

Hitachi Automotive Battery hits the Malaysian market


Kuala Lumpur (21 May 2015)Hitachi automotive batteries have hit the Malaysian market offering motorists a two-year warranty which makes it one of, if not the longest coverage to be extended in the country. The two-year warranty is for its top-end MFX series.

The Hitachi batteries which include the ES series are all fully imported. They are distributed in Malaysia including Sabah and Sarawak by Borneo Technical Co (M) Sdn Bhd (Borneo Technical), a member of the Toyota Tsusho Group.

Carrying the tagline “built to last even longer”, the Hitachi batteries are totally maintenance-free, of high quality and developed with 100% Japanese technology to offer car owners reliability, value for money and ownership with peace of mind.


The battery was unveiled today following a signing ceremony between Hitachi Chemical Asia-Pacific Pte Ltd (HCAP) and Borneo Technical to appoint the latter as the distributor for the battery in the country effective May 2015.

Putting pen to the agreement on behalf of HCAP was its Managing Director, Shigeru Fujita while Borneo Technical was represented by its President, Takuya Hirano. To witness the signing ceremony were Jackie MK Chuah, General Manager/Director, Sales & Marketing Dept of Hitachi Chemical Asia-Pacific Pte Ltd and YK Chow, Vice President of Borneo Technical.

According to HCAP’s Fujita, the company believes that there is a tremendous potential for the Hitachi automotive battery products to succeed in the Malaysian market.

“Malaysia has one of the largest markets for motor vehicles in the ASEAN region. Today, there are more than 20 million cars and other motor vehicles in this country. This number continues to increase as the economy grows and more people can afford to buy cars.

“This augurs well for us and we are pleased to have the opportunity to work with Borneo Technical. The company has tremendous local market knowledge, experience and an extensive dealer network to support our products,” Fujita said.


He added that HCAP is optimistic for Hitachi to become a leader in the aftermarket/replacement battery sector in Malaysia, in particular the premium sector as its Hitachi batteries are technologically superior, of high quality and built to last even longer.

Meanwhile, Borneo Technical’s Hirano said, “We have just completed a successful dealer road show throughout the country as a run-up to the battery’s launch. Response from the dealers has been very encouraging and at the same time overwhelming. All of them are excited to have this opportunity to offer this premium quality product to their customers.

“We are committed to the successful rollout of the Hitachi range of automotive batteries and have in place, plans to ensure sustainability of sales moving forward.”

Hirano also said the automotive aftermarket is a key segment for Borneo Technical which was wholly acquired by Toyota Tsusho Corporation of Japan in 2014.


The range of Hitachi car batteries is available at more than 5,000 dealers nationwide including Sabah and Sarawak. The MFX series is priced from RM350 onwards per unit while the ES series starts from RM250. The batteries are manufactured by the Hitachi Chemical Group’s factories in Japan and Thailand.

For more information on the Hitachi Automotive Battery, visit www.borneogroup.com.my.

Hitachi Automotive Battery hits the Malaysian market

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