Kuala Lumpur (12 March 2015) – Samsung Malaysia Electronics today introduced Malaysians to a brand new laundry experience with the launch of its revolutionary activ dualwash. This innovative washing machine is designed to care for both your laundry as well as the homemaker all at once!
“Samsung’s dedicated team of lifestyle researchers around the globe closely study and analyze consumer behavior and lifestyles. These invaluable insights have led to the development of appliances with consumer usage at its heart, delivering products with real benefits to its users and a premium finish to enhance modern living,” said Lee Sang Hoon, President of Samsung Malaysia Electronics Sdn. Bhd. “The activ dualwashTM feature is the result of this research; it is a simple yet effective innovation with the potential to completely change the way laundry is performed. Simply put, this innovation can help care for both moms and clothes and we are extremely excited to be a part of this journey towards smarter living, a home in harmony and a future where life is truly about living.”
activ dualwash™ Washing Machine
Doing the laundry is a lot more strenuous on the body than it appears. It typically involves a lot of standing, hauling, bending, twisting and reaching – all of which can be hard on the body.
Research shows that when it comes to laundry, the most tedious task is pre-treatment and pre-wash. Most homes don’t have a sink in their laundry rooms, requiring homemakers to pre-treat /pre-wash elsewhere and bring the items to the machine. The latest top load washer from Samsung solves this with a simple yet revolutionary feature – activ dualwash™.
The top of the activ dualwash™ washing machine includes a built-in sink with water jet and gentle scrubbing surface. This convenient sink provides a separate space to pre-treat tough stains, like heavily soiled sports uniforms, or hand wash items like delicate sweaters and shirt collars. Once finished, the laundry and water can easily be poured into the machine by simply lifting the tray. This all-in-one solution allows consumers to handle the entire wash process in the laundry unit instead of having to spread it out over multiple locations, avoiding mess, reducing effort and saving time.
The activ dualwash™ adds additional convenience and peace of mind with its Magic Dispenser. A propeller inside the dispenser creates a powerful water vortex to dissolve and spread detergent evenly. It also cleans leftover detergent in the dispenser itself.
The washing machine also features Samsung’s Wobble technology™ that prevents tangles, twists, knots which reduces the physical stress from grappling with tangled laundry. The Wobble technology™ is also designed to prevent fabric damage caused by friction without compromising on washing performance. Homemakers can do the laundry with complete reassurance that clothes are well protected.
The activ dualwash™ also delivers physical comfort according to an internal research. Compared to the typical hand-wash posture like crouching or standing next to a low positioned basin, the activ dualwash™’s built-in sink decreases muscle tension; making the overall pre-treating process much more stress-free.
Pricing and Availability
The activ dualwash™ will be available from March 2015 onwards at the recommended retail price starting from RM1, 499 to RM2, 999 (for capacity of 9kg up to 16kg).