Kuala Lumpur (24 March 2015) — ASUS today announced the impeccably slim and light Transformer Book T300 Chi – a beautifully-engineered, razor-thin 2-in-1 Windows detachable, intended to provide unrivaled flexibility for work and play.
The ASUS Transformer Book T300 Chi features a premium design that combines classic ASUS aesthetics, innovative engineering, and expert craftsmanship to create an extremely thin, touch-enabled powerful laptop that transforms seamlessly into a Windows 8.1 tablet. The ASUS Transformer Book T300 Chi is fast but silent, featuring a fanless design powered by Intel Core M processor, for amazing performance that gives users the freedom to work and play with effortless mobility – anywhere, anytime.
Featuring an amazingly slim tablet, and with a gorgeous precision-crafted all-aluminum design, the ASUS Transformer Book T300 Chi offers unprecedented sophistication and elegance in a 2-in-1. The flagship 12.5-inch T300 Chi – recipient of a 2015 CES Innovation Award – is powered by the all-new Intel Core M processor for outstanding performance and power efficiency. It has a bright, crisp and clear IPS display resolution for detailed and vivid visuals. The flexibility and power of ASUS Transformer Book Chi means that users can now work and play more efficiently, with no need to carry multiple bulky devices — Chi can do anything you need, whenever you need it.
Inner power, outer beauty
ASUS Transformer Book T300 Chi is distinguished by its razor-thin profiles and quiet performance, made possible by the fanless design. The T300 Chi measures just 1.65cm when docked, which is even thinner than an Apple Macbook Air. It has a luxurious and sophisticated feel, with precision craftsmanship and engineering expertise combined to realize the seamless all-aluminum unibody design. The edges of Chi are enhanced with diamond-cut chamfering, adding brilliant highlights to the elegant metallic body.
Chi’s instant, seamless transformation between handy tablet and powerful laptop is made possible by the uniquely-designed magnetic hinge mechanism, which uses powerful neodymium — the world’s most powerful magnetic material — precisely arranged to ensure secure, reliable and fuss-free docking, every time. The comfortable, highly-ergonomic keyboard is connected via Bluetooth, with a range of up to 20m.
Beautiful high-resolution displays
ASUS Transformer Book T300 Chi uses in-plane switching (IPS) displays enhanced with ASUS TruVivid technology, giving wide viewing angles with amazing clarity and brightness. With a class-leading pixel density of 235ppi in the T300 Chi — even higher than MacBook Air’s 127ppi — users will enjoy incredibly crisp and detailed visuals.
The T300 Chi’s displays also have an sRGB color gamut — 20% wider than the gamut of standard displays — that gives richer, more vivid and more accurate color reproduction. Colors are enhanced even more with ASUS Splendid technology, which optimizes display settings for a variety of different usage modes.
Rich, clear and powerful stereo sound
ASUS SonicMaster audio technology gives the Transformer Book T300 Chi an edge over the competition when it comes to sound quality. The superior engineering and cleverly-designed software delivers immersive sound that is rich, powerful and distortion-free, with clear vocals and a full-range frequency response.
Incredible performance for quiet and effortless mobility
Powered by Intel Core M processor in the Transformer Book T300 Chi, this delivers smooth performance for all daily activities, whether for work or entertainment. The incredibly power-efficient Intel processors allow users to enjoy up to all-day battery life with no performance compromises. This superb power-efficiency, combined with an advanced thermal management design from the ASUS engineering team, means that T300 Chi needs no fans to keep cool. The clever fanless design enables it to run silently, while still delivering better performance than other currently-available Intel Core M-powered devices.
Ultra-fast, responsive all-solid-state storage is used — giving performance that’s up to nine times faster than traditional hard disks — so users will spend less time waiting and more time being productive or having fun. The T300 Chi features convenient, fast USB 3.0 connectivity — via a Type B USB port — for data transfers that are up to ten times faster than USB 2.0.
ASUS also announced the elegant and powerful ZenBook UX305, which at just 12.3mm thin is the world’s slimmest 13.3-inch Full HD ultraportable laptop. The ASUS ZenBook UX305 weighs just 1.2kg and features a crisp and vibrant in-plane switching (IPS) anti-glare display with a stunningly-detailed vivid visual resolution.
Powered by the all-new Intel Core M processor for seamless multitasking, and featuring ultra-fast solid-state disk storage, the ZenBook UX305 is the ultimate ultraportable laptop for discerning users. The battery life of up to 10 hours1 gives users true all-day freedom. ASUS ZenBook UX305 has a sleek new wedge-shaped design, crafted from solid aluminum and enhanced with diamond-cut highlights.
ASUS ZenBook UX305 is the recipient of a 2014 Good Design Award from the Japan Institute of Design Promotion (JDP), and is included in the Good Design Best 100 list, a selection of products receiving special recognition for their exceptional and forward-looking designs. It has also recently received a prestigious 2015 iF Design Award, an award recognized worldwide as seal of quality for products that excel in specific criteria including design quality, degree of innovation, functionality, ergonomics and more.
Super-slim elegance with cool new colors
ASUS ZenBook UX305 has a subtle and refined new shape that incorporates the DNA of the classic ZenBook. It features an elegantly-tapered wedge design with smooth, comfortable edges and diamond-cut edges that subtly emphasize the sleekness of the 12.3mm-thin chassis.
The full-size ergonomic keyboard has an improved layout for comfortable and accurate typing, and the large responsive touchpad supports Smart Gestures for intuitive control of Windows 8.1.
Continuing the long-established Zenbook tradition of combining performance with luxury, this gorgeous ultraportable – which weighs only 1.2kg – is available in a sophisticated new Obsidian Stone color with Zenbook’s signature spun-metal finish with its Zen-inspired concentric circle pattern, or alternatively a silky-smooth pure white Ceramic Alloy shade.
Powerful productivity with all-day battery life and full connectivity
The ASUS ZenBook UX305 is powered by the all-new Intel Core M processor, a remarkably power-efficient processor that effortlessly delivers smooth performance for any task. With a combination of RAM and an ultra-fast SSD, the ZenBook UX305 delivers impressive all-round performance. The blindingly-fast SATA 6Gbit/s SSD – up to six times faster than a traditional hard disk drive, helps make light work of file-intensive office productivity tasks. Applications load in an instant, and boot time is also reduced significantly.
The advanced ASUS thermal management design removes the need for cooling fans, so the ZenBook UX305 is fast yet completely silent, and remains cool at all times. ASUS IceCool technology ensures that the palm-rest area remains below body temperature at all times for maximum user comfort.
The use of a lithium-polymer battery and power-efficient components means that ZenBook UX305 provides all-day computing with a battery life of up to 10 hours1, perfect for busy on-the-go professionals.
Despite its slim design, the ZenBook UX305 offers users full connectivity, with a total of three SuperSpeed USB 3.0 ports, offering data transfers that are up to 10 times faster than USB 2.0. One of the USB ports supports ASUS Charger+ technology for rapid recharging of mobile devices. A USB-to-Ethernet adapter is bundled with ZenBook UX305, along with a mini DisplayPort-to-VGA adapter for connecting to an external monitor.
Incredible Touch, Incredible Sound
Touch is at the very heart of ASUS ZenBook UX305. With its precise multi-touch touchpad with Smart Gesture support, and a superbly-engineered full-size ergonomic keyboard, every part of ZenBook UX305 is designed for the ultimate experience in Windows 8.1.
Incredible sound has always been a feature of the ASUS ZenBook family, and the UX305 is no exception. ASUS SonicMaster audio, incorporating ICEpower®, Bang & Olufsen technology produces sound like you’ve never heard from a laptop, with deep rich bass and crystal-clear vocals. The easy-to-use AudioWizard software has five presets optimized for different sound sources, so users can always enjoy the ultimate listening experience.