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Philips Partners Xtrategize


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Petaling Jaya, Selangor (5 August 2014) – Philips Malaysia today announced a strategic innovative partnership with Xtrategize, a local strategic consulting and technology firm, for the development and introduction of dedicated Philips online store Blipmy.com. The partnership will see Philips fully enter the e-commerce market in Malaysia, while Xtrategize will spearhead the development and management of the online store.

Philips Malaysia, the leading electronics manufacturer in Malaysia, is entering the e-commerce scene at an opportune time as the e-commerce market has been growing steadily within South East Asia in recent years. According to PayPal, in Malaysia alone, the e-commerce market has grown exponentially from RM3.65 billion in 2013 to RM4.76 billion in 2014. It is expected to grow to RM5.76 billion by 2015.

Blipmy.com is Philips' first ever online store in partnership with Xtrategize
Blipmy.com is Philips’ first ever online store in partnership with Xtrategize.

“Blipmy.com is a result of our shared belief that the e-commerce market is the future of the consumer experience,” says Muhammad Ali Jaleel, Country Manager for Philips Group of Companies in Malaysia and General Manager, Consumer Lifestyle for Philips Malaysia. “We chose Xtrategize as our partner because we believe that they have deep insights and understand the online market in Malaysia – being a homegrown company, and like us, they are committed to doing things differently and more efficiently. With this strong partnership, we aim to set a new benchmark for Blipmy.com as a trusted online store with high quality, original Philips products, consistent delivery and innovative e-commerce ideas for our consumers.”

According to Tony Ong, co-founder and Chief Financial Officer of Xtrategize, “Blipmy.com is truly a revolutionary ecommerce website that focuses on trust, reliability and convenience – factors that mean the most to e-shoppers in Malaysia, alongside surprise treats and good deals. We are committed to investing our resources, and leveraging our technological expertise and innovative design to provide a complete Philips product experience for consumers through this online store. We want online shoppers in Malaysia to truly understand Philips’ meaningful innovations and have a holistic experience of how Philips’ range of products can improve their lives in the ways that matter – big or small.”


While the e-commerce market has demonstrated tremendous growth, online security still remains as one of the top concern for Malaysians. Further research by PayPal has shown that close to 60% of Malaysians are hesitant to shop online due to security concerns such as fraud and theft of financial information. To ensure customers have a worry-free experience on the online store, Philips Malaysia and Xtrategize’s main focuses for Blipmy.com are reliability and trust alongside simplicity and convenience on a secure and scalable platform.

Blipmy.com will be the first official online distributor for Philips products in the country and will initially offer around 140 best-loved Philips products before expanding to the brand’s full range of products coming online in phases till the end of the year.

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