Singapore (22 July 2014)—Acronis®, the global leader in new generation data protection, announced today the appointment of its new Vice President for Global Channel Sales, Chris Hilderbrand, to further build lasting relationships and drive revenue growth in the Channel. This change will help accelerate market adoption of the Acronis AnyData Engine, providing easy, complete and safe backup, disaster recovery and secure access solutions through the Channel.
Hilderbrand brings to Acronis a broad experience in channel sales and marketing. Previously, he oversaw SMB sales and commercial distribution in Latin America and the Caribbean at Microsoft, where he managed key alliances and partnerships to drive more than 95% of his organization’s transactions through the channel. In his new role at Acronis, Hilderbrand is committed to ensuring Acronis leads with the channel and to optimizing all facets of partner engagement.
“I am thrilled to join Acronis, which has one of the best engineering and leadership teams in the industry today with the right vision to become the most powerful provider of data security across devices, software and cloud services”, said Chris Hilderbrand, VP of Global Channel Sales at Acronis. “I know that Acronis was built based on great partners, and I will work to strengthen our channel relationships even further so that we address the explosive demand for data solutions in the market and grow revenues and profitability together.”
“From my experience working with Chris at Microsoft, I have witnessed his great skill in the complex area of Channel relationships,” said Yury Larichev, President of Acronis. “He is the ideal member to join our international team and make sure we maximize our global Channel network to the fullest of its capabilities.”
Acronis recently announced a number of top executive appointments, including the addition of its new President of Global Operations Yury Larichev to place further emphasis on growth in the channel. The organization has also expanded its programs for the channel for increased opportunities for partners, including a new Acronis Certified Engineer course and a North American Partner Council.