Kuala Lumpur (12 March 2014) – WeChat, world leading innovative mobile social communication application is proud to announce a partnership with Yeo’s, a renowned household name in Malaysia. Besides using WeChat as a platform to announce their latest news, updates and offers, Yeo’s Malaysia will be hosting a contest called “Yeo’s 80 Days Drink to Cash Contest” for their consumers to win cash prizes of RM500,000 and 72 ipads upon their purchase of Yeo’s products.
“We are excited with this collaboration with Yeo’s Malaysia to run this contest on the Official Account. This contest utilizes the extensive features and customization behind WeChat and we look forward for more engagement with Yeo’s Malaysia in providing more interactive, fun and refreshed user experience through their Official Account, said Mr. Louis Song, Country Manager of WeChat Malaysia and Singapore.
“The team at Yeo’s Malaysia understands the importance of digitalization and social media platforms in this new age where most Malaysians are smartphone users. With WeChat, it’s so easy to participate in the Yeo’s 80 Days Drink to Cash Contest. Consumers just need to subscribe to WeChat Yeo’s Malaysia Official Account and follow the simple steps to participate in the contest. Results will be announced daily via WeChat and best of all, there is no SMS or postage charges for consumer to send in their entries. It’s that simple.” said Mr. Vincent Chui, General Manager, Marketing of Yeo’s Malaysia.
From 13 March to the 31 May 2014, users who purchase any Yeo’s, Justea or SoyRich beverage in Tetra Pak 250ml, Tetra Pak 1L, PET Bottle 350ml, PET Bottle 500ml or PET Bottle 1.5L will be eligible to partake in the contest:
- Users may use the codes on the products or the outlet Official Receipt that has Yeo’s product clearly printed to enter the contest by sending the contest code with an attached photo as proof of purchase to WeChat Yeo’s Malaysia Official Account.
- Upon successful submission, eligible contestants will be notified with a hyperlink to view Yeo’s Commercial via YouTube.
- Users will then have to answer a simple question related to the commercial and retain the photo for verification purposes.
- Each contest code is entitled for one entry only and the number of entries accepted will be dependent on the number of packs purchased or printed on the receipt.