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Sony "We Are One"



Kuala Lumpur (6 March 2014) –Sony MobileCommunications (“Sony”), an official FIFA World Cup™ partner, todaykicked off the pan-regional“We Are One”campaign signaling the start of six months of celebrations. The campaign begins with a video submission contest where one lucky fan will get to experience the 2014 FIFA World Cup Brazil™ on an all-expenses paid trip.

Starting January 22, 2014, fans from all over the region can submit videos by putting their creative hats to good use and show the world their passion for the sport. Simply assemble your own fan club and sport your team colours; sing, dance, jump, move and shout and give your best for the video! The top 10 videos from each participating market will be picked for public voting to determine a national winner followed by a final round of voting where a regional winner will emerge and walk away with an all-expenses paid trip to Sao Paolo, Brazil and experience the 2014 FIFA World Cup™.

“We are really excited to be able to involve the region and celebrate the spirit of the FIFA World Cup™and the passion for football with this campaign. Southeast Asia and Oceania are so diverse and full of culture, we can’t wait to see the entries,” said Cheong Wah Tong, Head of Market, Sony Mobile Communications (Malaysia).

Submissions for the “We Are One” video contest open onJanuary 22, 2014 and will close April 24, 2014. All guidelines and terms and conditions of the contest will be announced on the “We Are One” microsite.Visit the site and be a part of the “We Are One” community and receive all the latest updates.

URL: www.weareonesony.com



A full overview of the “We Are One” campaign can be found at www.weareonesony.com while an overview of Sony’s FIFA World Cup™ related activities can be found atthe “One Stadium” portal site: football.sony.net (#onestadium)

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