Kuala Lumpur (6 March 2014) – Building on the successes of last year, Kunimasa Suzuki, President and CEO of Sony Mobile Communications forecast2014 to be transformational: bigger, bolder and better.
“Entertainment is in Sony’s spirit. We believe there’s a distinct difference between having, and feeling experiences,” said KunimasaSuzuki, President and CEO, Sony Mobile Communications. “This remains true within everything we do – for us, 2014 is about bringing the bestSony technology and content together, and taking itfurther to create absolutely unprecedented, evocativeand unique user experiences.”
Cheong Wah Tong, Head of Market for Sony Mobile Communications (Malaysia) echoed, “This is going to be our year to shine. We bring together the best of what we do and you will see that translated into devices that will not only enhance but possibly transform your life. It’s all about the user experience and we are kicking it up a notch this year.”
Xperia Z2 – The world’s best camera and camcorder in a waterproof smartphone1
The beacon of Sony’s pace of innovation, and latest addition to the premium Z series – Xperia Z2 is Sony’s best ever premium waterproof smartphone. It combines Sony’s camera and camcorder technologies, acclaimed TRILUMINOS™ Display for mobile with Live Colour LED, the world’s first digital noise cancelling technology in a smartphone2 and signature OmniBalancedesign.
A new enhanced video mode captures and preserves memories in stunningly detailed 4K resolution, and SteadyShot™ image stabilisation ensures footage stays smooth and clear, even if you are walking.
Unique to Sony, Xperia Z2 is underpinned by an out-of-the-box introductory content offer3 that includes six blockbuster movies from Sony Pictures, including Captain Phillips, through the Video Unlimited service as well as 30 days free trial of the Music Unlimited4 service and a range of PlayStation®Mobile games.
Xperia Z2 will be available in Malaysia from April 2014 onwards.
Xperia Z2 Tablet – The world’s slimmest and lightest waterproof tablet5
Building on the success of the acclaimed Xperia Tablet Z, Sony introduced Xperia Z2 Tablet, representing the pinnacle of tablet innovation.
Sharing many of the same exciting features as Xperia Z2, XperiaZ2 Tablet features the TRILUMINOS™ Display for mobile with Live Colour LED, and digital noise cancelling technology for no-compromise entertainment viewing and listening experiences.
At launch it will be supported by a number of innovative accessories, including BSC10 Bluetooth®Speaker dock with Magnetic Charging Padand the BRH10 Bluetooth®Remote with Handset Function,to boost the movie and gaming experience.
Xperia Z2 Tablet will be available in Malaysia from April 2014 onwards
XperiaTM M2 –The best smartphone technology in its class6
Reinforcing a commitment to bringing the best smartphone technology to the widest range of consumers, the ultra-fast Xperia M2 featuresSony’s premium experiences. OmniBalance design, a razor sharp 8MP camera with Exmor RS™ for mobile, stunning processor performance, 4G LTE connectivity and a long-lasting battery all feature in this mid-range smartphone.
XperiaM2 will be available In Malaysia from April 2014 onwards.
SmartWear Experience – SmartBand SWR10 and new Lifelog application available from April 2014 onwards
First introduced at CES, SmartBand SWR10 is the first product within the SmartWear Experience vision – a new user experience based around three core pillars – Lifelogging, “Wearing smart” and “Life tools”.
It represents a different proposition that goes beyond health or fitness tracking. SmartWear Experience is grounded in logging life; entertainment and social activities, in a useful and colourful way – users can reminisce at the past, make the best of the present and plan for the future.
SmartBand and Lifelog application will be available from March 2014 in over 60 markets worldwide.
Sony also revealed that SmartBand, along with SmartWatch 2, are official smartphone accessories of the upcoming 2014 FIFA World Cup™. Along with custom themes and wearable styles, a new application will be available through Xperia Lounge that will enable fans to stay in the know as the tournament unfolds, and remain updated on all the highs and lows through subtle alerts.
#XperiaDetails – Integrated global marketing campaign
To celebrate the launch of Xperia Z2, Sony Mobile today unveiled #XperiaDetails.
The campaign is centered upon a 90 second brand film, depicting a day in the life of French dancer & choreographer JeremiéBélingard.
In addition to the 90 second piece, a series of five 30 second vignettes will be rolled out over the weeks ahead, to explain key experiences on offer to the Xperia Z2 user in more detail. Digital noise cancelling, TRILUMINOS™ Display for mobile with Live Colour LED, 4K resolution video, waterproofing and SmartWear Experience will feature in Bélingard’s interaction with Xperia Z2.
Sony’s new Xperia™ Z2 campaign film can be viewed for the first time on Sony Mobile’s YouTube channel now (link).