CARLSBAD (18 March 2014) – Razer, the world leader in entertainment devices and software, following its major systems refresh announcement March 18th, 2014, is set to launch its first electronic music initiative with Afrojack. The exciting partnership is spawning an app that combines Afrojack’s expertise with the Razer Blade Pro laptop to help DJs and producers make better music.
Afrojack, the Grammy Award-winning producer and DJ, teamed-up last year with Razer to consult on the Razer Blade Pro gaming laptop and Razer DeathStalker Ultimate gaming keyboard for music production. The new music application, dubbed the Afrojack Production Studio, is the first initiative born of the relationship between the artist and the gaming brand. The app works in conjunction with FL Studio™ and puts the most essential tools and shortcuts right at one’s fingertips—literally—making it easier than ever to write and produce world-class, studio-quality dance music.
Exclusively designed for users of the multi-award winning Razer Switchblade User Interface (SBUI) included on the Razer Blade Pro, the Afrojack Production Studio was conceived to help budding music makers and pros alike. Tips and tricks from Afrojack walk a Razer Blade Pro user through the process of creating tracks from the ground up. There’s even a project template containing samples and effects compliments of Afrojack.
In prior months, Afrojack used his Razer Blade Pro laptop in a national televised and live-streamed Homecoming performance at his sold-out show at the Heineken Music Hall during the Amsterdam Dance Event. He was also seen gaming behind the scenes before the MTV European Music Awards, learning the finer points of the Razer SBUI with first-person shooters, as well as FL Studio.
“I’ve been getting so much out of my Razer Blade Pro over the past several months—at gigs, at home and everywhere in-between,” says Afrojack. “The new Afrojack Studio Production app is going to be super useful, and I’m excited to offer it to aspiring DJs and producers who love FL studio as much as I do.”
The Afrojack Production Studio launch comes as Afrojack gears-up to release his debut album in May, from which the single “The Spark” charted top-10 in nine countries.
“The journey to becoming a global icon and Grammy Award winner has no doubt been fueled by Afrojack’s talent and unwavering passion, but also by his clear obsession with the most advanced gear in the world,” says Min-Liang Tan, Razer co-founder, CEO and creative director. “It’s our mutual preoccupation with the pursuit of perfection that brought us together to champion new music technology, and it’s our common love of gaming that has made the relationship particularly rewarding.”
In addition to its partnership with Afrojack, Razer recently inked deals with DJ producer heavyweights Borgore and Flux Pavilion. Both artists will continue to use Razer systems and peripherals for gaming while consulting with the brand on music technologies.
Afrojack Production Studio Video: http://www.youtube.com/watch?v=q-TWbWetZNI
Afrojack Production Studio Microsite: http://www.razerzone.com/afrojack