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Nokia X Makes Its Debut



Kuala Lumpur (5 March 2014) – Nokia today announced the launch of Nokia X, part of the new Nokia X family of affordable smartphones that run Android™ apps, in Malaysia. This new device is the perfect introduction to the world of Android apps, coupled with signature Nokia experiences, and the most popular Microsoft services.

The Nokia X features Nokia’s renowned quality and design, with a fresh, tile-based user interface inspired by our Lumia family. It comes with Fastlane, a screen which lets people switch between their favorite apps more smoothly. People can access curated, quality-tested apps from Nokia Store, more than a dozen third-party app stores and by sideloading. All devices are also pre-loaded with a variety of very popular third-party apps and games.

“We believe this unique combination will resonate with consumers around the world and set a great precedent for the level of quality that can be achieved in the fast-growing, affordable smartphone segment.” said Gary Chan, Head of Marketing, Pan Asia, Nokia.

Nokia X Launches in Malaysia.

“We are happy to be one of the first countries to launch the much anticipated Nokia X”, said Dick Yoong, Country Manager Malaysia and Brunei, Nokia. “The Nokia X would be a great device for Malaysians with Fastlane, signature Nokia experiences and a number of third party apps, in addition to a sturdy and attractive build at an affordable price.”

Out of the box, users can enjoy signature Nokia experiences including free* HERE Maps, with true offline maps and integrated turn-by-turn navigation, and Nokia MixRadio for free music streaming and downloadable playlists. The Nokia X is also an affordable introduction to popular Microsoft services, including free cloud storage using OneDrive.

With the purchase of Nokia X smartphone, people will get one month of Skype’s Unlimited World Subscription for a limited time, ideal to make international calls to landlines in more than 60 countries and to mobile phones in 8 countries.

Nokia X: an affordable introduction to the X family
The Nokia X, a beautifully crafted smartphone with Nokia’s signature design approach and bold, bright colours. At only 10.4mm thin, the slim, durable monobody design features a 4” scratch-proof IPS display and exchangeable back covers that come in a variety of statement colours. Inside, the device runs on the Nokia X Software Platform and is powered by a 1GHz dual core Qualcomm Snapdragon processor.

The Nokia X features two screens: home, which features a fresh, tile-based design and Fastlane. Fastlane is a dynamic record of how people use their phone, day by day, moment by moment. It captures everything people love: they need only to swipe once from the homescreen to access Fastlane, see a record of recent activity, and switch between their favourite apps, smoothly. Fastlane has been completely re-imagined for the Nokia X family. People can return a missed call by calling or texting, accept or decline calendar invitations, or control the music player – all from within the Fastlane view. Fastlane is also more customizable and socialfriendly than ever. People can select what appears on their Fastlane feed, read notifications from their social networks and update their status from within Fastlane, making the experience even more productive.

Nokia X
Nokia X comes in a variety of four colours.

Product specifications and availability
The Nokia X will be available next week in the Klang Valley and a week later for the rest of Malaysia at a RRP of RM399. The Nokia X will be available in bright green, bright red, black and white.

The Nokia X device can be pre-ordered starting today at all Nokia Stores and on StoreKini. Devices preordered from Storekini from now till 31st March will be entitled to a free gift worth over RM50.

Nokia debuts on LINE
Nokia Malaysia’s official account on the LINE platform, NokiaMY, will go live today. In conjunction with the launch of Nokia X and Nokia Malaysia’s official account on LINE, 50 units of the Nokia X will be given away as prizes. Consumers can participate in this contest and win these devices by downloading the LINE app from the Nokia Store and following NokiaMY on LINE to get the clues for the tasks through the app itself.

“As one of the country’s leading mobile messaging app, we are pleased to partner with one of the industry’s pioneer brands in the mobile space. Our partnership with Nokia will enable rapid expansion for LINE in South East Asia and strengthen our user base within Malaysia and the region. We are excited to be a part of this launch, introducing the brand new Nokia X, continuing the cutting edge legacy of its predecessors. We are confident that our association with Nokia will reinforce LINE’s position as the preferred multiplatform instant messaging service among consumers” said Wind Koh, Advisor to LINE Malaysia.

Nokia X in Bright Red.

Nokia Malaysia and LINE will also organize a campus outreach program across 10 campuses in Malaysia. Through this program, students will be able to experience the Nokia X, and LINE apps and characters. Students can also experience Microsoft services such as Outlook.com, Skype, as well as Nokia Services such as MixRadio and HERE. Line and Nokia will also offer exclusive “stickers” for fans on the Nokia account.

Additional specifications for the Nokia X:

  • 4’’ capacitive touchscreen
  • 1 GHz Qualcomm Snapdragon Dual Core Processor
  • 512MB RAM
  • 3MP camera
  • Dual SIM
  • Up to 32GB expandable memory
  • 1500 mAH battery
  • Satellite GPS
  • Accelerometer
  • Available colours: Bright Green, Bright Red, Black and White
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