Kuala Lumpur (1 November 2013) – According to a recent survey by TripAdvisor’s Trip Barometer Mobile and Social Survey, Malaysians are known to be tapping away on their smartphones, and are addicted to staying connected online via their mobile devices while travelling, be it for business or leisure. To satisfy consumers’ needs to be in-touch and document their journeys on their own social media networks, U Mobile – Malaysia’s most dynamic and innovative 3G mobile operator – unveils lowest unlimited internet roaming for existing and new postpaid customers.
U Mobile postpaid plan customers can now rejoice as they are able to stay connected with their friends, family, colleagues and business partners at market’s lowest unlimited internet roaming rate as they travel Singapore, China, Hong Kong and Taiwan. With a maximum rate of RM30 daily, customers can now travel without worries and enjoy unlimited internet surfing while they are travelling abroad.
The new internet roaming service by U Mobile enables its postpaid customers to check business emails, connect with their circle of contacts via social networking and instant messaging applications such as WeChat, KakaoTalk and WhatsApp; and share their travel moments and discoveries on Facebook, Instagram and other social sharing sites of their choice.
As the internet roaming rate caps at RM30 per day, U Mobile postpaid customers can bury qualms over costly charges and bill-shock at the end of the month; and continue to stay connected and share their precious travel moments with their friends and family. In addition, the telco’s new unlimited internet roaming service does not require any sign up or pre-activation, hence making it more convenient for customers to enjoy unlimited internet access while travelling abroad.
“Mobile users today are glued to their smartphones, even while they are travelling. Either they are snapping pictures of interesting discoveries and sharing them on social networking platforms, or simply updating their loved ones on their whereabouts; internet is a necessity for their escapades. U Mobile’s new unlimited internet roaming service allows customers to enjoy limitless possibilities of documenting their travel experiences and still receive updates on what is happening back home while they are away,” said Jasmine Lee, U Mobile’s Director of Marketing.
“This offering comes just in time for the year-end holiday season, where many people usually go for holidays. Our new unlimited internet roaming service will be a great complement to our customers’ smartphones to stay connected. We are looking to expand the list of countries soon, so that they can enjoy similar internet roaming rates during their trips,” she added.
Frequent travellers to these regions can also bid farewell to tedious manual set-up procedures as U Mobile postpaid plan subscribers will be prompted to roam with the telco’s preferred roaming partner in each region upon arrival at the mentioned destinations via SMS. Consumers can enjoy all the great deals and offerings by simply switching to U Mobile to enjoy unlimited internet roaming, and many other attractive and value-for-money services.
U Mobile has partnered with China Unicom, PCCW in Hong Kong, Taiwan Mobile and Singapore’s StarHub as roaming partners in those regions. Should users choose to roam with other operators, the standard Pay As You Use (PAYU) rates will apply. This special rate of RM30 per day is valid until 28 February 2014.
 Retrieved from “Malaysians addicted to staying connected” published by Marketing-Interactive.com