Kuala Lumpur (8th November 2013) – Touring major cities across the globe, the Casio G-SHOCK ‘SHOCK THE WORLD’ 2013 recently marked its final leg in Kuala Lumpur, Malaysia, in celebration of the iconic timepiece’s 30th birthday.
From New York, Berlin, Paris, to Tokyo and Dubai, the ‘SHOCK THE WORLD’ movement has brought together thousands of people since its inception in 2009 across continents and cultures to celebrate the brand and its legacy of trendsetting innovation in timepieces. These tough ‘indestructible’ watches, designed by Kikuo Ibe, Research and Development Chief Engineer of Casio Japan, have ultimately defined the brilliance of combining style and utility, along with superior craftsmanship.
Widely regarded as the “father of G-SHOCK”, Kikuo Ibe says, “When we first started G-SHOCK, we wanted to challenge conventional wisdom that a wrist watch always had to be care. Each G-SHOCK watch is the perfect embodiment of the latest shock resistance technology with cutting-edge design” during a press conference held prior to the celebration.
“As we now celebrate G-SHOCK’s successful 30 year history, it is about sharing our vision and journey as we remain committed to continually innovate and evolve our design to excite the world,” said Kikuo Ibe, creator of G-SHOCK, who’s presence was to the excitement of local fans that gathered in throngs to get the innovator’s autograph and picture during the celebration.
From BMX riders, surfers and snowboarders, G-SHOCK has played a key role in shaping the world’s various sports, arts, fashion and street cultures, making the brand a vital part of youth culture. Fans, celebrities and media were treated to a celebration featuring a multitude of talents from the movers and shakers of Malaysia, namely photographer VPYP, artist Julian Oh DJ Eva-T, An Honest Mistake, Lah Lah Land, Katoon Network and a special appearance by Joe Flizzow, SonaOne and Altimet.
In an exclusive collaboration between G-SHOCK and two of Malaysia’s renowned designers in their respective fields of fashion and graphics, the event featured the unveiling of their limited edition stylized G-SHOCK watches, one designed by Malaysian fashion designer Joe Chia, known for his avant-garde styles and representations and the other by The Off Day’s Irman Hilmi, famous for his multi talents including various unique graphic designs with several local and international brands.
Lam Wai Khuen, Deputy General Manager of Marco Corporation said, “The magnitude of this global celebration alone indicates the significance of 30 years to Casio G-SHOCK. It’s ‘Triple 10’ development philosophy of engineering a timepiece capable of withstanding 10-meters of free-fall, 10-bar water resistance and 10-years worth of battery life marks the big 3 0 for us. We are honored that Malaysians are celebrating this with us today”.