Kuala Lumpur (15 August 2013) – WeChat, a leading mobile social communication application, today announced that it has surpassed the 100 million registered user accounts milestone outside Mainland China, further reinforcing its popularity on the international stage. Several key initiatives including the WeChat 5.0 upgrade and the global Lionel Messi advertising campaign have piqued the interest of audiences worldwide.
WeChat doubled its registered user account base in the last 3 months, reaching the 100m milestone shortly after an independent survey found that the platform was the fifth most used smartphone app worldwide.
Since its international debut, WeChat has been well received in Asia, quickly becoming the most popular mobile social app in Hong Kong, India, Indonesia and Malaysia across multiple smartphone OS platforms, where the user base has recently gained tremendous growth. In addition to these markets, WeChat gains popularity worldwide and became the most downloaded mobile social app on App Stores in Argentina, Brazil, Italy, Mexico, Philippines, Singapore, Spain, South Africa, Thailand and Turkey in July 2013.
“We must thank all our fans for helping us achieving 100 million registered user account milestone in such a short space of time. To those people, and to future users, we promise we will continue to bring you innovation, for example we launched the first-of-its-kind voice messaging service ‘Hold-to-Talk’ on the app in 2011, and we will continue to develop and enrich our user experience. Whether users want to create text message, share moments, or engage in live audio and video chats, WeChat has made it all available to enjoy securely and for free,” said Poshu Yeung, Vice President of International Business Group at Tencent, the company behind the WeChat app.
WeChat has seen a host of artists, sports personalities, celebrities and VIPs join the platform to better connect with friends, family and fans. Major brands such as Domino’s Pizza Malaysia and HTC Malaysia have leveraged the platform’s ‘Official Accounts’ capability to engage with customers. With the new WeChat 5.0 upgrade, the platform moves beyond a simple messaging app with online payment capability for its sticker shop and a number of enhancements to enrich user experience.