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Allied Telesis Expands MY Office

Allied Telesis

KUALA LUMPUR, July 25th, 2013: Allied Telesis, a global provider of secure IP/Ethernet switching solutions and an industry leader in the deployment of IP Triple Play networks, today announces the expansion of its office in Kuala Lumpur. The company also launches two innovative technologies, the Virtual Core Fabric (VCF) and Allied Management Framework (AMF), which will help enterprises reduce operational and networking costs by 60 per cent.

“The investment Allied Telesis is making in Malaysia and our new office is a result of five-fold growth for the organisation in Malaysia over the last five years.  Allied Telesis has experienced sustained growth across the APAC region and countries like Malaysia, Thailand and Australia have been identified for further growth due to the strength of industry in each of these countries,” said Mr. Jaukb Duch, Asia Pacific Regional Director for Allied Telesis.

“We have invested over US$10M in the last 12 months and are looking at double digit growth in these countries,” Duch added.

The new office in Malaysia will feature dedicated areas for product and technology showcases and will enable the company to expand its client services and training services to be delivered to its customers and system integration partners.

“We are happy that Malaysia continues to be a market where we experience rapid business growth. Our customer base in Malaysia cuts across many industries, key ones being large enterprises, manufacturers as well as education and government sectors. We also provide network connectivity for many CCTV projects and building management solutions,” said Mr. Paul Choy, Country Sales Manager, Allied Telesis Malaysia Sdn Bhd.

Some prominent list of clients in Malaysia includes Mydin, Sapura Kencana Petroleum, Mewah Group with other prominent customers in the region including SM Super Malls, Bangkok Municipal Association (BMA), Toyo Tyres and McDonalds.

The availability of VCF and AMF technologies will see Allied Telesis offering what customers would usually expect, simpler operations and management that improves productivity and lowers costs.

“One of the key challenges we see is the lack of technical expertise in the area of networking. Previously, product support is key, but as more systems migrate to IP (Internet Protocol), support has evolved to system and solution integration instead. Customers face the challenge of hiring or retaining technical staff. Hence, we develop our platforms to make it easier for our customers to manage their networks, “said Mr Scott Penno, Asia Pacific Regional Marketing Manager for Allied Telesis.

AMF is an innovative new technology that is a key component of Software Defined Networking (SDN) strategy. Software Defined Network or SDN is a concept that is generating a lot of interest right now and is the focus of attention for many technologists and executives from mid-size enterprises to large data centres.  SDN is intended to assist those deploying and managing networks to overcome a number of key challenges that have arisen due to the size, performance and flexibility requirements of today’s networks.

While SDN as a technology will meet these requirements, the cost and complexity of deployment of new hardware and software to deliver SDN may push this innovative technology beyond the reach of all but the largest of enterprise and data centre customers.

“Unlike SDN, which requires a software-based controller external to the network itself, Allied Telesis has embedded the controller functionality within the network simplifying the delivery of this new technology.  This enables the benefits of Software Defined Networking to be delivered without the cost, complexity and overhead that SDN brings,” Penno enthused.

In many cases, the cost of managing a network is a multiple of the capital cost of the hardware.  For this reason, many organisations are now focussing on technologies like SDN and AMF as a means of reducing operational costs associated with managing their networks.  An early adopter of this technology expects to reduce the ongoing cost of managing their network by 60% which should be compelling for any customer, he added.

“As one component of Allied Telesis’s Virtual Core Fabric or VCF, AMF is significant in that it delivers SDN-like technology to the mid-enterprise market where SDN is likely to be inaccessible,” Penno explained.

AMF is a sophisticated suite of management tools that automate many everyday network administration tasks. Powerful features like centralized management, auto-backup, auto-upgrade, auto-provisioning and auto-recovery enable plug-and-play networking and zero-touch management. AMF is available on the following Allied Telesis series switches – AT-x210, AT-x510, AT-x610, AT-SBx908 and AT-SBx8112.


Allied Telesis SBx8112


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