Sunway Pyramid welcomes Shoppers to be ‘Together for Good’ with an Innovative AR Experience and Special CSR Campaign

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Sunway Pyramid is inviting all shoppers to be ‘Together for Good’ this Christmas, as the year draws to a close and glad tidings are celebrated – this time with a little sprinkling of digital magic.  

From 19 November to 26 December 2021, Sunway Pyramid’s LG2 Blue Concourse and selected portions of the mall will bring shoppers on a journey that encapsulates both online and offline elements to provide them with a new, interconnected way to experience the joys of the festive season.

Five special Augmented Reality (AR) stations will be set up throughout the malls for the shoppers to experience and be rewarded for their efforts. They will have to find each station and scan the corresponding QR code to launch a mini game. To add to the fun, each mall has been allocated a different AR game character, with Sunway Pyramid’s being a teddy bear.

Once shoppers have completed all five games at the various stations, they can redeem a special gift at the Rewards Booth in the LG2 Blue Concourse, and immediately be in the running for a lucky draw. Prizes from tenants include Michael Kors, Kiehls, Kate Spade, JD Sports, TOUS, Watatime, Sulwhasoo, L’Occitane, Origins, Clinique, and more. 

Sunway Pyramid General Manager, Jason Chin shares, “Our theme this year revolves around coming together to give back to the community. We may have been kept apart throughout most of the year but the experience of being apart has inspired us to be closer to one another, especially in times of celebrations such as Christmas. It is timely that we restore the spirit of giving within the community as the country recovers from the brunt of the pandemic.”

As a token of gratitude for spending within the mall, shoppers who spend RM350 (RM250 for HSBC cardholders) in two receipts can redeem a Bath & Body Works Pocketbac Hand Sanitizer Set. Those who spend RM1,500 (RM1,400 for HSBC cardholders) in two receipts can redeem a Diamond and Platinum Sparkle of Whimsy pendant made from 925 silver and natural gemstones to add some sparkle to their celebrations!

To provide greater ease to the customers, the redemptions can be done via the Sunway Pyramid app – they simply need to present their receipts at the redemption counter for processing, after which the redemption vouchers will be credited into their app accounts for them to redeem at the respective outlets – providing for a paperless, seamless experience.

Gifting from the heart

Aligned with Sunway’s commitment to the United Nations Sustainable Development Goals (UN-SDGs) to leave no one behind, Sunway is working towards ensuring that the joy that is shared can be felt by the surrounding communities this Christmas.

Instead of the grandiose décor in Sunway Malls that shoppers have become accustomed to and look forward to seeing each year, Sunway is channelling its festive budget towards CSR efforts instead.

This year, shoppers can give back by purchasing a teddy bear from the CSR booth at the LG2 Blue Concourse for RM10. After making the purchase, they will be able to press a button to light up the Christmas tree in the concourse as a sign of gratitude for their contribution.

All proceeds from the teddy bear adoption will be channelled to those in need through Sunway Pyramid’s official charity partner, MyKasih, a non-profit organisation that seeks to help impoverished families and students throughout Malaysia.  

Throughout the campaign period, Sunway Pyramid will also be releasing a series of videos that will be made available on the mall’s platforms. The first video will be an address by HC Chan, Sunway Malls & Theme Parks CEO to introduce the ‘Together for Good’ theme across all Sunway Malls and to kickstart the festivities. The second video will focus on the malls’ AR Games efforts that will undoubtedly liven the shopping experience, and last but not least – the third video will depict Sunway’s CSR efforts through the various partnering NGOs respectively. For more on Sunway Pyramid’s ‘Together for Good’ Christmas campaign, visit sunwaymalls.com/together-for-good-christmas.

Reon

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