TikTok collaborates with World Health Organisation in conjunction with World Immunization Week
In recognition of World Immunization Week which runs from 24th to 30th April 2021, TikTok, the leading destination for short-form mobile videos, is working closely with the World Health Organisation (WHO) in a Ministry of Health Malaysia (MOH) endorsed campaign to educate its users on the importance and impact of vaccines for communities around the globe.
Through a shared vision of ultimately improving public health for all, TikTok launches #VaccinatedFor, a global hashtag for users and brands to participate in Immunization Week, with a call-to-action to show communities why it is important to get vaccinated. Via informative, engaging livestreams as well as creative video creation, TikTok is leveraging on its reach and platform capabilities to provide access to information about COVID-19 immunization.
“While TikTok has brought much inspiration to people around the world and has helped foster a sense of community, the platform has become a way for people to keep updated on current events; and in the case of the ongoing pandemic, the conversations surrounding the Covid-19 vaccines. Many are still curious about the vaccine and as a platform with the power and responsibility to educate the masses, TikTok is an effective avenue to bring reliable information to the public,” said Kristofer Eduard Rada, Head of Public Policy for TikTok Malaysia.
During World Immunization Week, TikTok is encouraging its community to share their motivations on getting vaccinated via the hashtag #VaccinatedFor to inspire others to immunize. Whether it is spending time with family, hitting the road to travel or just doing their part to stay safe, TikTok is rallying communities to show the world what they are #VaccinatedFor. Participation is simple; just search #VaccinatedFor and view content from the broader TikTok community through the Discover page all week. The page provides information on the different vaccines available with content from users sharing their stories about community and how after a year a part, vaccines will ultimately bring people closer together, again.
TikTok’s partnership with WHO will also include livestreams covering topics on vaccine safety, access and acceptance, hosted from WHO’s TikTok account itself. Katherine O’Brien, the Director of the Department of Immunization, Vaccines, and Biologicals for the WHO, will explain the science, efficacy, and safety behind vaccines and answer questions from viewers within the app.
In addition to that, media company NowThis is set to host a 5-part LIVE series called “Viral” that aims to educate the community about the science behind COVID-19 vaccines to help close the information gap, and address vaccine hesitancy. The series will be hosted by Laurel Bristow, who with a background on respiratory pathogens, is an Infectious Disease researcher at Emory University’s Vaccine Center in Atlanta, Georgia.
To further counter misinformation, TikTok continues to strengthen the resources provided across its app and periodically updates new information and guidance about vaccines and COVID-19 from the WHO, the Centers for Disease Control (CDC) and MOH. TikTok also places public service announcements (PSAs) on an increasing number of related hashtags to connect viewers to the WHO and local public health resources. To date, the in-app coronavirus resource hub has been viewed over 2.6 billion times and the PSAs have amassed over 38 billion views and counting.
TikTok strives to swiftly identify and remove misinformation related to COVID-19, and the vast majority of misleading videos about the coronavirus are removed within 24 hours of upload, as detailed in their last Transparency Report. TikTok is making important investments in new detection mechanisms as they work to close this gap and improve their efficacy.
For more information on World Immunization Week on TikTok, launch the app and search for #VaccinatedFor.
For more information on TikTok’s work to promote public health and support communities during the pandemic, visit TikTok’s Safety Center.