PropertyGuru is Now the No. 1 Property Website as it Continues to Help Malaysians Find the Right Home
With over 450,000 home choices, over 8 million monthly visits, and 47% market share, Malaysian property website PropertyGuru has officially taken the lead as Malaysia’s No. 1 property website based on third-party sources.
Securing the top spot in the country for a property website with the Most Website Traffic, it is collectively verified by leading web analytics platforms Comscore, Google Analytics and Alexa. Based on 3-month average data (October to December 2020) from Comscore, PropertyGuru is leading with 65% traffic share. Google Analytics has also clocked in a monthly average of over 8 million visits in the past quarter. Alexa’s ranking measures website popularity, and PropertyGuru is now the top ranked site for property in Malaysia.
PropertyGuru Malaysia is also the Most Preferred website with 47% market share* as verified by SimilarWeb. Malaysian home buyers spend more time on PropertyGuru.com.my than any other property website.
Talking about this achievement, Sheldon Fernandez, Country Manager, PropertyGuru Malaysia said, “A home is central to every individual and family, and purchasing a home is a huge commitment that requires consideration of so many aspects. Understanding that it is not an easy task, we have always aimed to make this tedious process as smooth as possible for our users.
Being ranked the No. 1 Property Website in Malaysia underscores that PropertyGuru has been serving Malaysians with the right properties, insights and solutions to make confident home buying decisions. Fully aware that we have a lot more work ahead of us, we thank Malaysian home buyers for making us their preferred website for finding their home.”
Consistent and relevant information delivery through use of proptech & data-driven insights
PropertyGuru is driven by its belief that everyone deserves a place to call home. The company’s priority has always been to bring innovation to Malaysian home seekers such as the PropertyGuru Loan Pre-Approval. PropertyGuru Loan Pre-Approval is Malaysia’s first and only mortgage solution that provides a 99% accuracy check on home loan eligibility information to improve chances for more home buyers to secure home loans.
In November 2020, PropertyGuru hosted the first-of-its-kind Asia Virtual Property Expo, where home buyers and investors virtually connected with property developers in real-time from the comfort of their homes. Over 300 projects from across 10 countries were featured under one virtual roof during the month-long expo. More than 80 Malaysian projects were presented by world-class developers like Sunway, Tropicana Corporation, Malaysian Resources Corporation Berhad (MRCB) and Matrix Concepts Holdings.
Sheldon added, “Besides providing the most home choices to find their right home, we have consistently been providing Malaysians with relevant information and actionable insights that help them in their home buying decisions. We provide this with timely insights on the market with the half yearly Consumer Sentiment Study, quarterly Property Market Index reports and annual Property Market Outlook report.
Data will be pivotal in changing the landscape of property, which is where our strategic acquisition of MyProperty Data in November 2020, comes in. This enables Malaysians to have easy access to data for every step of their property journey so that consumers can buy or sell property at the right market price and capitalise on potential gains in the future.”
MyProperty Data, the country’s largest online property data company, provides property data analytics and insights leveraging over six million unique records across sales, rentals, auctions, new development and geospatial information along with proprietary datasets in demographics, location, liveability and more. This acquisition provides the avenue for more investment by PropertyGuru in the Malaysian market with proptech innovation.
What’s next for PropertyGuru?
While 2020 was a challenge due to unprecedented changes in the market caused by the pandemic, PropertyGuru has remained resilient through this time.
Sheldon said, “Navigating these challenging times, we place high priority on the wellbeing of our employees, as well as in maintaining a strong alignment between the company and our customers. It is important that the consistency, relevance and support we aim to provide the users of PropertyGuru reflect internally.”
This was recognized by Influential Brands when PropertyGuru was voted “Top Brand in Online Property Search” in the awards themed “Celebrating Brand Resilience during COVID-19”, where PropertyGuru was awarded for surpassing industry benchmarks in meaningful employee engagement.
PropertyGuru is optimistic about the future. Keeping on track with plans, the recent investment of US$220million (RM893.3million) by TPG and KKR in PropertyGuru Group will be channelled into developing further solutions such as PropertyGuru Fastkey, an end-to-end sales enablement solution for property developers. PropertyGuru will invest substantially to expand MyProperty Data’s offerings. This will also entail the expansion of the PropertyGuru Malaysia team – which started with a move to a larger office space in 2018 – and will continue with an aggressive expansion of new hires of over 50 roles across all functions and expertise in 2021.
With all that, PropertyGuru Malaysia will be giving back to commemorate this significant milestone with Malaysian users, as this would not have been possible without the support and trust of Malaysians. Keep a lookout for an exciting reveal to come.
*Market Share Source: SimilarWeb data – Engagement market share, average of October – December 2020