Xiaomi collaborates with the National Art Gallery to inspire and build positivity amongst Malaysians

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Xiaomi Malaysia today has announced its latest collaboration with the National Art Gallery of Malaysia through an online photography contest campaign, “Good Things During Bad Times”. The campaign seeks to capture Malaysians’ positive moments in life amidst these unprecedented times, and share it with Xiaomi Malaysia and the National Art Gallery to remind each other to look on the brighter side of life.

The contest runs from now until December 31, 2020, where Malaysians are able to participate by submitting entries on their own respective Instagram profiles. Entries will be judged by a panel of professional curators from the National Art Gallery. Top 25 entries will be announced on January 6, 2021 and will have their photographs exhibited on the National Art Gallery’s official website, as well as receive attractive prizes from Xiaomi, including the new Mi 10T Pro and Mi Portable Photo Printer.

How to participate and submit entries:

  1. Take an original photo* that best reflects the meaning of the contest theme
  2. Post the photo on Instagram Feed with the contest hashtags and ensure that Instagram Profile is set to ‘Public’
    #GoodThingsDuringBadTimes  #Xiaomi  #Mi10TSeries  #BalaiSeniNegara #PowerYourCreativity
  1. LIKE and FOLLOW Xiaomi Malaysia’s Official Instagram Account (www.instagram.com/xiaomi.malaysia)

*Those using Xiaomi devices should ensure that the Xiaomi watermark is enabled before taking any photos.

YBrs. En. Amerrudin bin Ahmad, Director General of the National Art Gallery said, “In these challenging times, building positivity is pivotal to the emotional wellbeing within the society. Here at the National Art Gallery, we constantly strive to promote and nurture awareness, understanding and appreciation of art for all communities. This can be achieved by engaging the public through various means, which is why we are happy to collaborate with the global technology leader, Xiaomi, on this public photography competition. We encourage such efforts in nurturing creativity amongst Malaysians, and we trust that Xiaomi will remain dedicated in their efforts to push boundaries for creativity and innovation.”

Nicolas Shi, General Manager of Xiaomi, Malaysia and Singapore said, “We are honoured and excited to be partnering with a prestigious organisation such as The National Art Gallery of Malaysia. We believe that this collaboration will not just inspire creativity among Malaysians but also bring everyone closer through the storytelling of each photography entry. Photography has played such an important role in inspiring people these days, that is why we focus a lot on providing the best in camera technology through our most recent flagship smartphones, Mi 10T Pro and Mi 10T.”

Xiaomi aims to help power users’ creativity with the ultimate flagship smartphone Mi 10T Pro sporting a 108MP high-resolution camera, AdaptiveSync display, powerful Snapdragon 865™ processor, and 5,000 mAh (typ) long battery life. As part of its vision, Xiaomi is determined to bring innovation to everyone at an honest price.

“We are dedicated to innovating and offering quality products at the best price-to-performance ratio. Xiaomi will persist to ignite more beneficial collaborations to grow, progress and bring more value to our Mi Fans and consumers,” added Shi.

For more information on the photography competition, please read the terms and conditions, or follow their official Facebook or Instagram pages for other exciting updates.


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