Sime Darby Auto Selection to collaborate with myTukar to Enhance Customer Experience
Sime Darby Auto Selection (SDAS), the pre-owned car subsidiary of Sime Darby Motors in Malaysia, has signed on an exclusive partnership with online car bidding platform myTukar to revolutionise the pre-owned car trading experience for customers.
The collaboration with myTukar will expand SDAS’ network nationwide, enabling access to a wider procurement grid which would present more choices to SDAS’ customers, and an online used car transaction database which would provide them with transparency and improved accuracy on actual market transactions.
SDAS began as a certified BMW Premium Selection dealer and is today a multi-brand dealer for pre-owned vehicles, with three branches in Klang Valley and one in Johor Bahru.
“We aim to become the largest and most trusted certified pre-owned car dealer in Malaysia. The digitalised process that myTukar provides ensure that our customers will receive the highest trade-in value, through a seamless and transparent experience for peace of mind in selling their cars and buying used cars. We look forward to a fruitful partnership with myTukar, and to finding more ways to make the pre-owned car trading experience a breeze for our customers,” added Jeffrey Gan , Managing Director, Retail and Distribution, Malaysia,Sime Darby Motors.
The collaboration with myTukar is also expected to enhance SDAS’ management of its inventory by anchoring on myTukar’s proprietary big data analytics of used car transactions. Fong Hon Sum, CEO of myTukar said, “myTukar is excited to begin this journey with Sime Darby Auto Selection and we welcome their inspectors onto myTukar’s technology-enabled platform. I strongly believe that this partnership will reinforce our mutual vision of giving customers a seamless and transparent process of purchasing and selling their cars.”