Chinese International Movie Star Gong Li as Global Brand Ambassador for Hisense

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Hisense, the TV and home appliances brand that has been the top in Chinese market for 16 consecutive years, announced its collaboration with Gong Li as their global brand ambassador. The famous international movie star, Gong Li who leads the women volleyball team to win the world championships in her latest movie “Leap” has picked up a new role for herself through this endorsement – The Ambassador for the Champion of Television.

The collaboration between Gong Li and Hisense has promoted the brand globally, just like how Gong Li brought the Chinese films to the international level. The serious attitude of Gong Li in her industry has reflected the reliability and focus of Hisense in the TV market as well. Moreover, Gong Li is always known as the “Queen” in the film industry, which enhanced the desire for Hisense to collaborate with Gong Li as Hisense is the absolute ‘king’ in the Chinese TV market.

According to China Market Monitor Co.,LTD (CMM), the authoritative third-party data organization, Hisense topped the Chinese TV market in terms of market share from 2004 to 2019. Hisense Laser TV occupies first position in the market share and is the absolute ruler of the large screen market, especially in the field of high-end large screens above 80 inches.

The survey released by China International Publishing Group shows that Hisense was one of the most familiar Chinese brands to overseas users for many years. Therefore, all these amazing results made Hisense the top in its market for 16 years in a row and became the king of the TV brand in the market, which perfectly matches with Gong Li’s amazing film career.

This collaboration is a continuation of the signing of Benedict Cumberbatch as the brand ambassador for the 2018 World Cup. Thus, the collaboration with Gong Li has demonstrated Hisense’s consistent accuracy and uniqueness in selecting its brand ambassadors. The professional image of Gong Li in the film industry has formed a strong value connection with Hisense through this endorsement.

For consumers who are interested to purchase above-mentioned products, can always refer to To learn more about all of Hisense’s premium offerings, visit Hisense Malaysia and follow @HisenseMalaysia on Facebook, and YouTube.


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