Honda Malaysia introduces New Platinum White Pearl Colour in Civic and New BR-V
Honda Malaysia (or the Company) today introduces a new colour option – Platinum White Pearl in two of its popular models, the Civic and New BR-V, replacing the White Orchid Pearl colour. The Platinum White Pearl colour was first introduced by Honda Malaysia in Honda’s model line-up, namely the Multipurpose Vehicle (MPV), Odyssey and D-segment executive sedan, the 10th Generation Accord.
The new colour option further complements the elegance and stylishness of the Civic as well as the attractiveness and sportiness of the New BR-V; enabling them to be a travel companion that is well-suited for any lifestyle. To-date, these two models are dominating its respective segment with substantial contribution to the total Honda Malaysia’s overall sales.
Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama said, “White Orchid Pearl is a popular colour among Honda customers, accounting for 38% and 25% of the total sales for the 10th Generation Civic and New BR-V respectively. When we introduced the Platinum White Pearl colour in the Accord early this year, we saw good market acceptance with this colour accounting for 33% of the sales of the model. We are extending this colour to the C-segment leader and the refreshed Full 7-Seater Crossover in response to customer feedback. The glossy finish of the new Platinum White Pearl not only highlights the elegant look of the cars, it also accentuates the bodyline for a sleek and smooth exterior. Honda Malaysia will continue to actively monitor market demand as we strive to offer the best products for Honda customers.”
Honda Malaysia’s second best-selling model – The 10th Generation Civic maintained its No.1 position in the C-segment with a market share of 79%. Civic is a good interpretation of Honda’s Fun-to-Drive element which offers dynamic performance and excellent fuel economy, delivering the joy of driving a Honda car. Besides, customers are able to enjoy the powerful 1.5L VTEC Turbocharged engine of this segment leader that generates maximum power output of 173PS and maximum torque of 220Nm. The safety features of the facelifted Civic are enhanced with Honda’s Next Generation Advanced Safety Technology – Honda SENSING as well as Honda LaneWatch.
The spacious interior and versatility of the Civic further elevate its dynamic design. New to this segment leader is the rear foldable 60:40 seat configuration that can maximise the cargo space and thus amplify the practicality of the car. On top of that, the Civic is also acclaimed as the ideal car for young adults, young urban families, professional and tech-savvy individuals who seek a technologically advanced sedan with class-leading features.
In the meantime, the leader of the Non-National MPV segment – the New BR-V, which integrates the SUV design with the interior spaciousness of an MPV has gained a firm place in the hearts of many families. Since its introduction in 2017, more than 38,000 units of this versatile Full 7-Seater Crossover have found a home among Malaysians. One of the favourite features among Malaysians is the multiple configurations featuring 60:40 One Touch Tilt & Tumble in the second row and 50:50 Tilt & Full Tumble in the third row. The remarkable versatility and spaciousness of the all-rounder BR-V have made it the perfect car for travelling with family as well as daily commute.
The Civic in new Platinum White Pearl colour is now available in the market, while the New BR-V in this new colour is expected to be available in November 2020. Surcharge of the Platinum White Pearl colour introduced in the Civic and the New BR-V is RM 272.73.
For more information on the Civic and New BR-V in new Platinum White Pearl colour, customers can visit any of the 101 Honda authorised dealers nationwide or call Honda’s Toll Free number at 1-800-88-2020 or log onto www.honda.com.my.